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#MyBirthdaySong
Brand: Cadbury Celebrations
Client: Mondelez India
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	#MyBirthdaySong
Brand:	Cadbury Celebrations
Client:	Mondelez India
Entrant Company:	Ogilvy India
Description:	Cadbury Celebrations, a chocolate gifting brand strongly associated with festivals like Diwali, was trying to increase its relevance to all-year-round gifting by becoming the preferred gift for birthdays. Why is it that a planet holding 8 billion people hailing from different cultures that speak different languages has only one birthday song; with the same tune and words too. Creative Idea: A Happy Birthday to you, with a song made just for you! My Birthday Song— A personalised song for the person whose birthday it is! Transform bland, templatized birthday wishes by personalizing them for the receiver – that truly shows them how special they are to you, with the magic of AI. To bring this concept to life, we developed a microsite that allows users to celebrate their loved ones in a unique way. Users share special details like nicknames and cherished memories, and the platform crafts a personalised birthday song. The tool offers customisation, letting users choose music genres such as rap or classical. The final product is a downloadable song that people can use to sing along, providing a new, tech-enabled twist on the age-old birthday song.
English Translation:	Please find below the full English translation of the Audio Upload uploaded in the Media Upload section of this entry. 1. Happy Birthday, Tinku sir! Tinku sir from IT! The star of the office, beloved by all, our dear Tinku sir! 2. All together now, say Happy Birthday! Tinku sir's Happy Birthday! 3. Don't worry, buddy, you're still young at heart. Your meme collections are auction-worthy! Let's kick off your birthday celebration. 4. I met you in college in for the first time, Happy Birthday my best friend, my sweetheart. My sweetheart... 5. Happy Birthday our Bollywood queen! You light up our lives and the big screen.
Company Credits:	Ogilvy - Entrant Company, Idea Creation, Creative Agency
Company Credits:	Wavemaker - Media Planning
Company Credits:	Production Houses - Good Morning Films & Hogarth
Company Credits:	Technology Partners - ADSMN Interactive Pvt. Ltd, Uberduck, Inc., Gan Studio Private Limited, VDP LLC - Riffit & Vellum.ai
Company Credits:	Other Partners - Balancing Act Films & Monkey On Hot Bricks
Individual Credits:	Chief Creative Officers, Ogilvy India - Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak
Individual Credits:	President and Head of Office (Account Management), Ogilvy Mumbai, and Kolkata - Hirol Gandhi
Individual Credits:	Head of Strategic Planning, Ogilvy Mumbai - Ganapathy Balagopalan
Individual Credits:	Executive Vice President and Head of Creative Technology and Innovation, Ogilvy India - Rajneesh Bolia
Individual Credits:	Executive Creative Directors, Ogilvy - Hemant Sharma & Sagar Jadhav
Individual Credits:	Ogilvy Copywriting Team - Sukesh Nayak, Hemant Sharma, Sagar Jadhav, Shibumi Desai & Vallari Sharma
Individual Credits:	Ogilvy Art Direction Team - Sagar Jadhav, Rohan Rane & Anas Khan
Individual Credits:	Ogilvy Account Management Team - Maninder Bali, Parshuram Mendekar, Smita Sodhia & Nived Sawant
Individual Credits:	Ogilvy Planning Team - Bhakti Malik, Nikhil Chinnari & Anushka Mukherjee
Individual Credits:	Ogilvy Creative Technology and Innovation Team - Dishant Malik, Vaishali Mange & Pratik Shringi
Individual Credits:	Vice President, Marketing, Mondelez India - Nitin Saini
Individual Credits:	Mondelez Brand Team - Siddharth Singh, Vinay Pingle & Arpita Kalubarme
Individual Credits:	Mondelez Media Team - Anjali Krishnan, Yash Desai
Individual Credits:	Chief Client Officer & Office Head, West East & North, Wavemaker India - Shekhar Banerjee
Individual Credits:	Media Team (Wavemaker) - Naina Shewakramani. Nikhita Arora, Satish Rajamani, Chintan Thakker, Navneet Kabra, Aniket Ghanwatkar, Dhara Shah, Apeksha Dhuri, Vipul Vaidya, Prathik Shetty, Diganta Dey, Faraaz Khan, Rupesh Shah, Conrad Rebello, Smit Trivedi & Kashish Davda
Individual Credits:	Director, Good Morning Films - Shashanka Chaturvedi
Individual Credits:	Producer, Good Morning Films - Robin Dsouza