Advertising
Film
Online & Social Films > More Than 60 Seconds
ADVERTISING - Film (Online & Social Films > More Than 60 Seconds)
JPG
MP4
1m:39s
Help Our Mountains Heal
Brand: Axis Bank
Client: Axis Bank
Entrant: Publicis India
The First List
| Entry Title: | Help Our Mountains Heal |
|---|---|
| Brand: | Axis Bank |
| Client: | Axis Bank |
| Entrant Company: | Publicis India |
| Description: | Historically, Axis Bank has always focused on contributing to environmental sustainability and supporting communities and stakeholders. As the nation witnessed the calamity of the Himachal Floods in 2023, the bank recognised the imperative to act meaningfully and decisively to address this environmental and human crisis. The campaign featured a powerful digital video depicting the Himalayas as stoic guardians who have historically sheltered their residents. This evocative call to action motivated support for these mountains in their time of need, fostering a stronger sense of community and urgency. It reminded the people that it is not the mountains who need us but us who need the mountains. |
| Company Credits: | Publicis India |
| Individual Credits: | Paritosh Srivastava |
| Individual Credits: | Oindrila Roy |
| Individual Credits: | Snehasis Bose |
| Individual Credits: | Srijan Shukla |
| Individual Credits: | Pratheeb Ravi |
| Individual Credits: | Lokesh Sah |
| Individual Credits: | Raj Joshi |
