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ADVERTISING - Film (Topical Film Advertising)
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End Dependence
Brand: Federal Bank
Client: Federal Bank
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | End Dependence |
|---|---|
| Brand: | Federal Bank |
| Client: | Federal Bank |
| Entrant Company: | Ogilvy India |
| Description: | Financial freedom makes us independent. And technology enables a lot of the independence. But for the elderly, navigating through a technology-driven world can be a challenge. And so, even if they are financially self-sufficient, they grapple with everyday banking transactions like making online payments, or money transfers, and are forced to depend on the younger generation. This dependence can impair financial freedom. The Federal Bank app with its seamless and intuitive user interface is designed to empower everyone who operates it -especially the elderly. Thus, giving them the freedom to become truly financial and ‘banking’ independent. |
| Company Credits: | Ogilvy India |
| Individual Credits: | Kainaz Karmakar - Chief Creative Officer India |
| Individual Credits: | Harshad Rajadhyaksha - Chief Creative Officer India |
| Individual Credits: | Sukesh Nayak - Chief Creative Officer India |
| Individual Credits: | Rohit Dubey - Executive Creative Director |
| Individual Credits: | Nikhil Waradkar - Group Creative Director |
| Individual Credits: | Rohit Joseph - Senior Creative Director |
| Individual Credits: | Dushyant Kumar, Senior Vice President |
| Individual Credits: | Feroz Shaikh, Client Services Director |
| Individual Credits: | Kshitij Rajoria, Senior Vice President, Planning |
| Individual Credits: | Nobin Dutta- Director |
