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End Dependence - Federal Bank - Federal Bank JPEG
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End Dependence
Brand: Federal Bank
Client: Federal Bank
Entrant: Ogilvy India

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End Dependence - Federal Bank - Federal Bank

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Entry Title: End Dependence
Brand: Federal Bank
Client: Federal Bank
Entrant Company: Ogilvy India
Description: Financial freedom makes us independent. And technology enables a lot of the independence. But for the elderly, navigating through a technology-driven world can be a challenge. And so, even if they are financially self-sufficient, they grapple with everyday banking transactions like making online payments, or money transfers, and are forced to depend on the younger generation. This dependence can impair financial freedom.

The Federal Bank app with its seamless and intuitive user interface is designed to empower everyone who operates it -especially the elderly. Thus, giving them the freedom to become truly financial and ‘banking’ independent.
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer India
Individual Credits: Sukesh Nayak - Chief Creative Officer India
Individual Credits: Rohit Dubey - Executive Creative Director
Individual Credits: Nikhil Waradkar - Group Creative Director
Individual Credits: Rohit Joseph - Senior Creative Director
Individual Credits: Dushyant Kumar, Senior Vice President
Individual Credits: Feroz Shaikh, Client Services Director
Individual Credits: Kshitij Rajoria, Senior Vice President, Planning
Individual Credits: Nobin Dutta- Director
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