Craft
Film Craft

Mirchi Lights
Brand: Amaze
Client: Luminous Power Technologies
Entrant: Bodh Entertainment

Baby Blue Elephant

Entry Title:	Mirchi Lights
Brand:	Amaze
Client:	Luminous Power Technologies
Entrant Company:	Bodh Entertainment
Description:	Amaze is one of the latest entrants in India's crowded inverter battery market, serving India's power backup needs. The brand is diligently striving to establish a strong foothold in consumers' preferences in Tier 2 and 3 cities. This Diwali, the brand decided to step away from a sugar-coated narrative and touch upon the reality of the majority of middle-class families. "Homecoming" during Diwali has long been a staple in marketing, often portrayed with optimism, celebrities, and flashy offers. However, we decided to break the norm and shed light on the lesser-discussed aspect of homecoming—the reality that begins where most ads stop. In our film, 'Mirchi Lights', we boldly delved into the intricate dynamics of middle-class families, showcasing the often-overlooked challenges beneath the surface of celebrations. Our narrative focused on the complexities of a father-son relationship, delving into nuances of parenting never before seen in Indian advertising. This daring 5-minute film struck a chord nationwide, amassing millions of views within days of its release without any media spending. By daring to showcase the unvarnished truth behind homecoming, we sparked conversations and resonated deeply with audiences across Bharat, fostering a connection that transcends the typical Diwali marketing narrative.
English Translation:	Rohan, come Where is Swati? Has she not freshened up yet? Mom, she is resting for a bit; tired from the journey. Sumit, have this! Is this gajar ka halwa from Sarju bhaiya? Yeah... Check in a little while to make sure she doesn't have a fever No, no, she is fine. She’ll join later. What did you give him? Chill, he is loving it. Prashant, with a small child with you, was it necessary to undertake such a long journey? You could have flown It was a very last minute plan, no tickets were available Bille bhaiya’s son just arrived today from Bangalore I see Nowadays there are quite a few flights Hmmm... They charge a full ticket for him as well now, it gets a bit pricier for three people. But Mom we came by second AC, it was comfortable only. If it was expensive, you should have told us; we would have arranged it. If you were hesitant to ask us, you could have asked your brother. He would have done it. Just like this! Why do you always do this, papa? You deliberately make me feel inferior. He has been doing this since childhood. Look at Toshi Bua’s son, he got a 16 LPA package, you should do something too. Gupta Ji’s son has become an inspector. Mishra Ji’s son, someone else’s son, his comparisons are neverending. And he is his favourite! Dad didn't mean that... You stay quiet, I clearly know what he meant. If I had the freedom to make my own decisions like you, then I wouldn’t have been slogging 700kms away in a low paying job Mummy...i..shound’t have come Prashant... Mummy, he always makes me feel like a failure. If he controlled all my decisions, then all my failures are also his responsibility, aren't they? It’s your favourite, I’ve freshly made it. He gave away 6-7 promotions, so he doesn’t have to go too far away from you. Your father was only 24 when you were born. He brought you up the way his father brought him up. But we learned a little bit by the time Sumit came along. Son, the speed at which parents understand their children is slightly slower than the speed at which children grow. You mentioned that inverter; I got it installed, and it's working well. Papa.. Do you remember you learned to ride a bicycle quite late? In the summer break of 10th grade. It was my fault, not yours. I never left the seat of your bicycle, so you could learn it on your own, ride it on you own. I kept thinking you might hurt yourself if you fell, afterall you were the eldest son I was too busy in safeguarding you that I never noticed that your feet have started touching the ground. I’m sorry Papa...I’m sorry See, son, let bygones be bygones. Now at this age i can’t change myself completely, but I’ll definitely try to improve Let's work on it together, Papa Relationship are like Mirchi lights, no matter how safely you keep them, they get tangled at some point. This Diwali you try to untangle, beautify and light up your relationships. And we are here to light up your home
Company Credits:	Content Creation & Production Agency: Bodh Entertainment Private Limited
Company Credits:	Production Partner: Dora Digs Films
Individual Credits:	Writer: Yathartha Sharma
Individual Credits:	Produer: Bodh Deb
Individual Credits:	Director: Amrit Raj Gupta
Individual Credits:	DOP: Aditya Desai
Individual Credits:	Production Designer: Rinku Mishra
Individual Credits:	Cheif Editor: Divyajot Singh
Individual Credits:	Music Director: Anand Bajpai
Individual Credits:	DA: Ricken Dave
Individual Credits:	1st AD: Karan Juneja
Individual Credits:	2nd AD: Anish Kohli
Individual Credits:	Casting Director: Vardaan
Individual Credits:	Post Producer: Sujay Dutkar
Individual Credits:	Line Producer: Jitendra Kumar