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MakeMyTrip’s – Travellers map of India
Brand: MakeMyTrip
Client: MakeMyTrip
Entrant: Eleve Media

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Entry Title:	MakeMyTrip’s – Travellers map of India
Brand:	MakeMyTrip
Client:	MakeMyTrip
Entrant Company:	Eleve Media
Description:	The primary objective of the collaboration between MakeMyTrip and the Ministry of Tourism, India, is to unveil and promote India's lesser-known destinations. These hidden gems, often overshadowed by mainstream tourist spots, hold unique cultural and natural beauty. The initiative targets not just the average traveller but specifically appeals to the curious and adventurous, who seek to venture beyond the beaten path and immerse themselves in the uncharted and less-discussed corners of India. The strategy involves a multi-modal approach, leveraging the strengths of both organisations. MakeMyTrip contributes its extensive customer insights and marketing prowess, ensuring that the message reaches a wide and relevant audience effectively. On the other hand, the Ministry of Tourism brings institutional support and credibility, vital for authenticating the campaign's content and intentions. Together, they aim to not only boost tourism in these hidden locales but also to enhance the understanding and appreciation of India's diverse cultural and geographical landscape. This campaign is a step towards diversifying India's tourism portfolio, spreading economic benefits to lesser-known regions, and enriching the travel experience by introducing new narratives and destinations.
Company Credits:	Eleve Media Private Limited
Company Credits:	Daily Digital
Individual Credits:	Abhishek roy
Individual Credits:	Hardik Gaur
Individual Credits:	Ayushi Mishra
Individual Credits:	Akshay Chandra
Individual Credits:	Prince Khanna
Individual Credits:	Rohit Khanna
Individual Credits:	Rajat Mishra
Individual Credits:	Aksshay Pathak
Individual Credits:	Rohit Bose