Craft
Film Craft
Casting & Performance
CRAFT - Film Craft (Casting & Performance)
JPG
MP4
1m:20s
BLIND MAN
Brand: RED LABEL
Client: HINDUSTAN UNILEVER
Entrant: PURPLE VISHNU FILMS LLP
Baby Blue Elephant
| Entry Title: | BLIND MAN |
|---|---|
| Brand: | RED LABEL |
| Client: | HINDUSTAN UNILEVER |
| Entrant Company: | PURPLE VISHNU FILMS LLP |
| Description: | Red Label’s communication journey has always been built on a human truth and a simple belief of the brand – that the hospitality one extends by offering a cup of tea can often melt hostility. This time the film is based on a ‘class divide’, the way different socio-economic classes react to each other. And what better than a train, which is a melting pot of social strata’s. The point to ponder on is, that if the person offering the chai felt like ‘one of us’, one would be far more agreeable to accepting chai from that person. |
| English Translation: | What’s the time? It’s 5 pm… Are you alone? Yes Would you all like some tea? No… I’ll take some. Do you know him? No. Son, you shouldn’t trust just anyone… Aunty, we don’t see and judge, but we smell the difference between what’s bad and what’s good. I’ll take some too. It’s nice. It's really very good. Brooke Bond Red Label Taste of Togetherness |
| Company Credits: | SAINATH CHOUDHURY - DIRECTOR |
| Company Credits: | MALAIKA CHOUDHURY - EP |
| Company Credits: | UNNATI AGARWAL - EP |
| Individual Credits: | PIYUSH RAINA - CASTING DIRECTOR |
| Individual Credits: | TANU MALHOTRA - VISUALLY IMPAIRED TALENT'S CASTING DIRECTOR |
