Advertising
Integrated

Vi Human Network Testing Network
Brand: Vodafone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

The First List

Entry Title:	Vi Human Network Testing Network
Brand:	Vodafone Idea Ltd.
Client:	Vodafone Idea Ltd.
Entrant Company:	Ogilvy India
Description:	Network perception is the most critical while considering telecom brands. More so in Mumbai, with 2X the population of Belgium and 1/50th the size. Despite drastic improvements in network, Vi wasn’t considered as an option among non-users due to past network irregularities. Vi needed a compelling demonstration of improved network to bridge the trust-deficit within non-users. But this was a challenge – the usual third-party claims approach had been done-to-death. In this scenario, we created a first-of-its-kind network proof point with the Six-Sigma rated human network of The Dabbawalas, which rejuvenated our network perception, boosted sentiments, and increased consideration among non-users leading to 66% growth in port-ins from competition.
Company Credits:	Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Rohit Dubey - Executive Creative Director
Individual Credits:	Nikhil Waradkar - Group Creative Director
Individual Credits:	Shahrukh Dandiwala - Group Creative Director
Individual Credits:	Rishabh Dave - Senior Creative Director
Individual Credits:	Shashank Sharma - Senior Creative Director
Individual Credits:	Amritanshu Kaul - Creative Director
Individual Credits:	Saurabh Narvekar - Creative Director
Individual Credits:	Sayan Sengupta - Creative Director
Individual Credits:	Supriya Gharge - Associate Creative Director
Individual Credits:	Prashant Sukumar - Associate Creative Director
Individual Credits:	Maria Sony - Art Director
Individual Credits:	Maninder Bali - Associate President, Account Management
Individual Credits:	Debaleena Ghosh - Executive Vice President
Individual Credits:	Krunal Bhatt - Vice President
Individual Credits:	Mann Parekh - Management Supervisor
Individual Credits:	Ciana Braganza - Account Supervisor
Individual Credits:	Abir Banerjee - Senior Vice President, Planning
Individual Credits:	Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd.