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Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

The First List

Entry Title:	Vi Human Network Testing Network
Brand:	Vodadone Idea Ltd.
Client:	Vodafone Idea Ltd.
Entrant Company:	Ogilvy India
Description:	Mumbai, a city with double the population of Belgium despite being 50 times smaller in size than the country, was packed with people who were always-on-the-go hustlers, who were also heavy mobile internet users. And if heavy usage and a population density of 73000 people per sq. mile, one of the highest in the world, the architecture and infrastructure of the city also was a barrier for telecom sector, with the lengths and breadths, heights and depths of the city, being unlike any other in the country. Ideally, Third-party tests are the perfect approach, but previous industry practices were resigned to the done-to-death speed tests to determine network performance. In our search for innovative solutions to deliver compelling evidence that would challenge prejudice among non-users, we struck upon an interesting network of people who could help – The Dabbawalas. Dabbawala’s are a 135-year-old human network with a six-sigma rating, that traversed the skyscrapers and slums, highways and narrow lanes of Mumbai's dense, cobweb-like sprawl every single day, to pick-up and deliver 200,000+ home-cooked meals. They knew Mumbai from a humane perspective that surpasses any AI or science-backed understanding.
Company Credits:	Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Rohit Dubey - Executive Creative Director
Individual Credits:	Nikhil Waradkar - Group Creative Director
Individual Credits:	Shahrukh Dandiwala - Group Creative Director
Individual Credits:	Rishabh Dave - Senior Creative Director
Individual Credits:	Shashank Sharma - Senior Creative Director
Individual Credits:	Amritanshu Kaul - Creative Director
Individual Credits:	Saurabh Narvekar - Creative Director
Individual Credits:	Sayan Sengupta - Creative Director
Individual Credits:	Supriya Gharge - Associate Creative Director
Individual Credits:	Prashant Sukumar - Associate Creative Director
Individual Credits:	Maria Sony - Art Director
Individual Credits:	Maninder Bali - Associate President, Account Management
Individual Credits:	Debaleena Ghosh - Executive Vice President
Individual Credits:	Krunal Bhatt - Vice President
Individual Credits:	Mann Parekh - Management Supervisor
Individual Credits:	Ciana Braganza - Account Supervisor
Individual Credits:	Abir Banerjee - Senior Vice President, Planning
Individual Credits:	Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd.