Experience & Engagement
Commerce

Vi Human Network Testing Network
Brand: Vodafone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	Vi Human Network Testing Network
Brand:	Vodafone Idea Ltd.
Client:	Vodafone Idea Ltd.
Entrant Company:	Ogilvy India
Description:	Ideally, Third-party tests are the perfect approach, but previous industry practices were resigned to the done-to-death speed tests to determine network performance. In our search for innovative solutions to deliver compelling evidence that would challenge prejudice among non-users, we struck upon an interesting network of people who could help – The Dabbawalas. Dabbawala’s are a 135-year-old human network with a six-sigma rating, meaning they’d an error rate of one in six million deliveries proving that Dabbawala’s were a beacon of efficiency. At the same time, Dabbawalas traversed the skyscrapers and slums, highways and narrow lanes of Mumbai's dense, cobweb-like sprawl every single day, to pick-up and deliver 200,000+ home-cooked meals. They knew Mumbai from a humane perspective that surpasses any AI or science-backed understanding. Who better than this local, recognizable analogue network known for its efficiency, to work as social proof and demonstrate and certify our improved network experience in Mumbai?
Company Credits:	Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Rohit Dubey - Executive Creative Director
Individual Credits:	Nikhil Waradkar - Group Creative Director
Individual Credits:	Shahrukh Dandiwala - Group Creative Director
Individual Credits:	Rishabh Dave - Senior Creative Director
Individual Credits:	Shashank Sharma - Senior Creative Director
Individual Credits:	Amritanshu Kaul - Creative Director
Individual Credits:	Saurabh Narvekar - Creative Director
Individual Credits:	Sayan Sengupta - Creative Director
Individual Credits:	Supriya Gharge - Associate Creative Director
Individual Credits:	Prashant Sukumar - Associate Creative Director
Individual Credits:	Maria Sony - Art Director
Individual Credits:	Maninder Bali - Associate President, Account Management
Individual Credits:	Debaleena Ghosh - Executive Vice President
Individual Credits:	Krunal Bhatt - Vice President
Individual Credits:	Mann Parekh - Management Supervisor
Individual Credits:	Ciana Braganza - Account Supervisor
Individual Credits:	Abir Banerjee - Senior Vice President, Planning
Individual Credits:	Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd.