Advertising
Film

The Bobble-Trouble
Brand: Fevicol
Client: Pidilite Industries Ltd - Fevicol
Entrant: Schbang

The First List

Entry Title:	The Bobble-Trouble
Brand:	Fevicol
Client:	Pidilite Industries Ltd - Fevicol
Entrant Company:	Schbang
Description:	The red light on a traffic signal is known to stop all vehicles, but the one thing it cannot stop- is a bobblehead. With Fevicol's Mazboot Jod, even the Bobblehead will bow its head, halting dead in its tracks. To stick with the ever-changing times of digital media, we came up with this idea that lives in everyone's favourite place these days: reels. This gave birth to the only bobblehead that doesn’t bobble. So picture Deepak cruising home and stopping at a traffic signal. He glances over, chuckling at his bobblehead when suddenly, it stops mid-bobble. Deepak is puzzled, but little does he know, a carpenter carrying Fevicol just crossed paths with the bobblehead. The Jod (Bond) was so strong that it stopped the bobbling of a bobblehead! Using this humorous visual, we created a reel that went on to garner a total earned media of Rs. 2.4M with 95.9M people viewing it. The shareability of this format also helped boost the engagement numbers, justifying the wide appreciation received!
Company Credits:	Schbang - Agency
Company Credits:	Pidilite Industries Ltd - Client
Company Credits:	OMG Media Works - Line Production
Individual Credits:	Parth Desai - Head - Digital Marketing
Individual Credits:	Disha Rayen - Manager - Digital Marketing
Individual Credits:	Manish Dubey - Chief Marketing Officer
Individual Credits:	Rajiv Subramanian - Vice President
Individual Credits:	Vijay Gwalani - Sr. Vice President
Individual Credits:	Rachaita Vyas - Head of Production
Individual Credits:	Anurag Gawde - Executive Producer & Agency Producer
Individual Credits:	Saurabh Bhandari - Director
Individual Credits:	Nitin M J - Editor
Individual Credits:	Aneesh Rathi - Grade
Individual Credits:	Dhruv Rajput - Vice President - Brand Solutions & Head of Strategic Account Planning
Individual Credits:	Amrita Khatri - Sr. Brand Solutions Strategist
Individual Credits:	Aniket Ajwani - Group Brand Solutions Manager
Individual Credits:	Ankit Raju - Art Director
Individual Credits:	Harsh Bagayatkar - Creative Strategist
Individual Credits:	Puru Agrawal - Group Creative Manager
Individual Credits:	Shourya Porwal - Jr. Brand Solutions Lead
Individual Credits:	Shrey Chhibber - Creative Lead
Individual Credits:	Simran Chaddha - Sr. Creative Strategist
Individual Credits:	Tanveer Jadhav - Design Lead
Individual Credits:	Prasad Satam - Sr. Graphic Visualizer