Advertising
Outdoor
Ambient & Point Of Purchase - Series
ADVERTISING - Outdoor (Ambient & Point Of Purchase - Series)
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1m:16s
Set Your Vibe
Brand: Set Wet
Client: Marico
Entrant: Brand David Communications
The First List
| Entry Title: | Set Your Vibe |
|---|---|
| Brand: | Set Wet |
| Client: | Marico |
| Entrant Company: | Brand David Communications |
| Description: | What do men look at more than 23 times in a day? Themselves. Wherever there’s a mirror, there’s a man checking himself out. Studies show that men check themselves out in a mirror approximately 23 times in a day. And they do this purely for the fun of admiring their appearance and more specifically, their hairstyle. As a hairstyling brand, this was the perfect spot for Set Wet to target them. We hijacked all of these mirrors that men usually check their hairstyles in malls, theatres, Ubers, Cafes, trains, metros and elevators, and stuck a little surprise for them. We created stickers with hairstyle silhouettes and a quirky line to get their attention. We reminded them to not just check their vibe, but to also set their vibe with Set Wet. We also added a QR code that took them to our YouTube playlist where they could see hairstyle tutorials. As a result, men didn’t see our stickers just once, but saw them 23 times in a day! |
| Company Credits: | Brand David Communications |
| Individual Credits: | CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak |
| Individual Credits: | EXECUTIVE CHAIRPERSON: Hephzibah Pathak |
| Individual Credits: | CEO: VR Rajesh |
| Individual Credits: | PRESIDENT AND HEAD OF MUMBAI AND KOLKATA OFFICE: Hirol Gandhi |
| Individual Credits: | CCO WEST: Anurag Agnihotri |
| Individual Credits: | DEPUTY CSO: Ganapathy Balagopalan |
| Individual Credits: | CREATIVE TEAM: Neville Shah, Yogesh Pradhan, Minal Phatak, Nidhi Netrvalkar, Pranavi Jain, Saurabh Chaudhari, Vaibhav Patil, Trish Thakur, Prajakta Athavale, Pranali Kate. |
| Individual Credits: | ACCOUNT MANAGEMENT TEAM: Abhijit Dube, Paramjit Singh, Sanskriti Kumar |
| Individual Credits: | BRAND STRATEGY TEAM: Priyanka Nair, Rohit Mehra |
| Individual Credits: | CLIENT TEAM: Ankur Dey Tarafder, Rahul Yadav, Ameez Somani |
| Individual Credits: | DIRECTOR: Nishant Jethva |
