Advertising
Integrated
Integrated Campaign
ADVERTISING - Integrated (Integrated Campaign)
JPG
MP4
1m:55s
Cadbury Gems My Masti My Music
Brand: Cadbury Gems
Client: Mondelez India
Entrant: Ogilvy India
The First List
| Entry Title: | Cadbury Gems My Masti My Music |
|---|---|
| Brand: | Cadbury Gems |
| Client: | Mondelez India |
| Entrant Company: | Ogilvy India |
| Description: | Singing along and dancing to their favourite songs probably ranks as every kid’s number 1 most fun thing to do. But there’s no music being made for kids aged between 5 and 12. So they’re listening and dancing to popular music made for adults. Which are mostly not kid friendly. A brand that’s always stood for innocent kiddie fun had to step in. Presenting Cadbury Gems My Masti My Music. So, we created a website where kids could make their own music! That too without any need for music making knowledge. All kids had to do was mix and match their favourite colours and drop hit upon hit. How? We teamed up with an award-winning music director who crafted every note and beat on the website in a way that no matter what combination a kid chose the song would always be a banger. Kids loved it and made over 300000 tunes, thereby creating a huge repository of age-appropriate hits enjoyed by kids all over. And to make it interesting we got every kid’s favourite superstar Tiger Shroff to make a promise to dance to three of his favourite songs from the website, and Oh Boy, did he deliver! |
| Company Credits: | Ogilvy India |
| Individual Credits: | CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak |
| Individual Credits: | EXECUTIVE CHAIRPERSON: Hephzibah Pathak |
| Individual Credits: | CEO: VR Rajesh |
| Individual Credits: | PRESIDENT AND HEAD OF MUMBAI AND KOLKATA OFFICE: Hirol Gandhi |
| Individual Credits: | CCO MUMBAI: Anurag Agnihotri |
| Individual Credits: | CSO / DCSO: Prem Narayan / Ganapathy Balagopalan |
| Individual Credits: | CREATIVE TEAM: Neville Shah, Yogesh Pradhan, Minal Phatak, Saurav Das, Vaibhav Patil, Ashish Hattarki, Chirayu Palande and Trish Thakur |
| Individual Credits: | ACCOUNT MANAGEMENT TEAM: Beenu Kurup, Sunny Dsouza, Khyati Wali, Patrick Britto and Anubhuti Chaturvedi |
| Individual Credits: | BRAND STRATEGY TEAM: Samhita Chaudhuri and Kanupriya Mahajan |
| Individual Credits: | CREATIVE TECH TEAM: Rajneesh Bolia, Dishant Malik, Vaishali Mange and Manisha Kumari |
| Individual Credits: | CLIENT: Mondelez India Foods Pvt. Ltd. |
| Individual Credits: | CLIENT TEAM: Rajit Mehra, Ankur Gupta and Shonak Nehru |
| Individual Credits: | MEDIA TEAM: Wavemaker India |
| Individual Credits: | TECH PARTNER: ADSMN Interactive Pvt. Ltd. |
