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Digital & Social Media

Killer Soup Salu
Brand: Netflix India
Client: Netflix India
Entrant: The Rabbit Hole ( Zoo Media)

The First List

Entry Title:	Killer Soup Salu
Brand:	Netflix India
Client:	Netflix India
Entrant Company:	The Rabbit Hole ( Zoo Media)
Description:	We devised an eccentric campaign for Netflix India’s latest show - Killer Soup. When Netflix dropped the teaser, people couldn’t wait to watch the show and asked for only one thing - the release date. Taking a cue from the trend of daily posting, we introduced SoupSalu, our own daily poster, our spot boy, from set who we created into an influencer from scratch. For 60 days, he embarked on a culinary journey trying outlandish soups with one question - “Killer soup kab milega?”. This turned into a community engagement mission that the internet rallied behind: to get SoupSalu his Killer Soup. Within days, SoupSalu garnered 100k+ followers and amassed 10M+ views on his content. From fans, to meme pages - everyone was talking about it. The excitement spread offline too as fans in Mumbai and Delhi stood with placards asking when SoupSalu would get his killer soup. We then put up a huge billboard with SoupSalu further escalating the intrigue around killer soup. This campaign culminated in the big reveal of the release date : SoupSalu finally savoured his long-awaited Killer Soup alongside Konkona and Manoj Bajpayee. This engaging activity served as a part of a larger integrated campaign.
Company Credits:	The Rabbit Hole ( Zoo Media )
Individual Credits:	Rishabh Khatter
Individual Credits:	Ambika Sinha
Individual Credits:	Richa Patankar
Individual Credits:	Sanjana Kataria
Individual Credits:	Anvita Argade
Individual Credits:	Rajat Thakur
Individual Credits:	Apurva Gabhe
Individual Credits:	Kalpesh Dubey
Individual Credits:	Amit Mitra
Individual Credits:	Raviteja Kodimala
Individual Credits:	Akshay Lokhande
Individual Credits:	Kartik Mallapur
Individual Credits:	Sanjana Kataria
Individual Credits:	Anvita Argade
Individual Credits:	Vaishanth Shetty
Individual Credits:	Aqib Mohammad
Individual Credits:	Ashutosh Jha