Craft
Industry Craft
Art Direction > Ambient, POP, Mailers & Physical Items - Series
CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items - Series)
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Backpacks that unburden
Brand: American Tourister
Client: Samsonite South Asia Pvt. ltd.
Entrant: Famous Innovations
The First List
| Entry Title: | Backpacks that unburden |
|---|---|
| Brand: | American Tourister |
| Client: | Samsonite South Asia Pvt. ltd. |
| Entrant Company: | Famous Innovations |
| Description: | "This World Mental Health Day, American Tourister utilized cardboard backpack shapers as a medium to deliver a compelling message. As users discarded the cardboard shapers, it symbolised letting go of personal baggage. It served as a powerful metaphor for mental decluttering. It marked the start of a new journey, an empty backpack representing fresh beginnings. A tangible reminder to leave the past behind and embrace new adventures." |
| Company Credits: | Famous Innovations |
