Advertising
Outdoor
Ambient & Point Of Purchase
ADVERTISING - Outdoor (Ambient & Point Of Purchase)
JPEG
JPEG
Broken Gift
Brand: Roche
Client: Roche Products (India) Pvt. Ltd.
Entrant: Famous Innovations
The First List
| Entry Title: | Broken Gift |
|---|---|
| Brand: | Roche |
| Client: | Roche Products (India) Pvt. Ltd. |
| Entrant Company: | Famous Innovations |
| Description: | The brief was to show the efficacy of Evrsdi, a cost-effective treatment for Spinal Muscular Atrophy (SMA), to government stakeholders to ensure subsidisation of the medicine. To gain advocacy for subsidisation from those in-charge, SMA patients who couldn't even hold a pen or a cup wrote down the addresses of relevant stakeholders and sent them a box with a broken cup and a note - an act that would not be possible without Evrysdi. |
| Company Credits: | Famous Innovations |
