REGIONAL ADVERTISING (Regional Digital & Social Media)

Plate Hopping - The Coca-Cola Company - The Coca-Cola Company JPG
Plate Hopping - The Coca-Cola Company - The Coca-Cola Company MP4 1m:20s

Plate Hopping
Brand: The Coca-Cola Company
Client: The Coca-Cola Company
Entrant: Ogilvy India

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Plate Hopping - The Coca-Cola Company - The Coca-Cola Company

The First List

Entry Title: Plate Hopping
Brand: The Coca-Cola Company
Client: The Coca-Cola Company
Entrant Company: Ogilvy India
Description: Every year, during Durga Pujo, millions of Bengalis in Kolkata hop across two things. One - 'Pandals' (Bamboo shelters housing Goddess Durga). And two, plates. This festival of feasts also witnesses chilled bottles of Coke being carried from pandal to pandal and from plate to plate.

This film was created using Bengal's iconic Jamini Roy style of art as it traces a cherished journey across the festival where Coke quenches the thirst to celebrate Pujo right up to the very last drop.

The creative idea was to bring alive a journey of a person's experiences during the festival as they move through the 5 days of festivity. A bottle of Coke is literally the witness to everything that happens during the festival and the narrative was woven around these nuanced experiences.

The reach of this campaign was not just limited to India. It reached Bengali's across the world who celebrate Durga Puja in different countries and many communities shared the ad.

We received 10x engagement, 5x organic reach and were covered by more than 20 publications - positioning the animated film as iconic.
English Translation: Film Lyrics:

With the festive ball waiting to drop
Coke opens with a pop
What will you eat
Bhola, what is it...
Let there be shopping. Let it be topping.
A whole lot of binging
Rolls, cutlets, treats and tarts
That's how Pujo starts
The rolled caps are popping
There's noisy merrymaking
And beating dhaaks and dhols.
Roll bowl bowl bowl roll
This pujo, this pujo,
Let there be a feast this pujo.
This pujo, this pujo
"Where did your pair of slippers go?"
"All pandal hoppers are requested to look after their own shoes and slippers"
"Let's have chowmien"
"Let's see the idol first"
"Do you want some cold drink?"
"I will have it if I get it."
Step right up, step right in
Gaze into eyes and look within.
Take your love sick heart on a Ferris spin.
Take a taxi all night and...
Let light flood you clean.
"It's dawn already"
"Great feast, grand feast."
Every day with Coke
Great feast grand feast
Boudi, take the plate away.
Great feast, grand feast.
Let there be another treat.
Company Credits: Advertising Agency - Ogilvy, India
Company Credits: Production Company - Hungry Films, Mumbai
Individual Credits: Chief Creative Officer - India: Sukesh Nayak / Ogilvy
Individual Credits: Chief Creative Officer - India: Kainaz Karmakar / Ogilvy
Individual Credits: Chief Creative Officer - India: Harshad Rajadhyaksha / Ogilvy
Individual Credits: Executive Creative Director: Sujoy Roy / Ogilvy
Individual Credits: Group Creative Director: Arnab Manna / Ogilvy
Individual Credits: Creative Director: Anuraag Bose / Ogilvy
Individual Credits: Creative Director: Tushar Masurkar / Ogilvy
Individual Credits: Associate Creative Director: Arindam Lahiri / Ogilvy
Individual Credits: Associate Creative Director: Prasenjit Bera / Ogilvy
Individual Credits: Copywriter: Rantideb Mujherjee / Ogilvy
Individual Credits: Executive Chairperson & Chief Client Officer India: Hephzibah Pathak / Ogilvy
Individual Credits: President: Nikhil Mohan / Ogilvy
Individual Credits: Vice President: Divya Madhavan / Ogilvy
Individual Credits: Account Executive: Ishita Hora / Ogilvy
Individual Credits: Account Executive: Tasneem Loharchalwala / Ogilvy
Individual Credits: Account Executive: Shubhita Chawla / Ogilvy
Individual Credits: Chief Strategy Officer: Prem Narayan / Ogilvy
Individual Credits: Vice President: Aditya Arora / Ogilvy
Individual Credits: Vice President: Bala Sai / Ogilvy
Individual Credits: Vice President: Abir Banerjee / Ogilvy
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