Regional Advertising
Regional Outdoor - Series
REGIONAL ADVERTISING (Regional Outdoor - Series)
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Plate Hopping
Brand: The Coca-Cola Company
Client: The Coca-Cola Company
Entrant: Ogilvy India
The First List
| Entry Title: | Plate Hopping |
|---|---|
| Brand: | The Coca-Cola Company |
| Client: | The Coca-Cola Company |
| Entrant Company: | Ogilvy India |
| Description: | The brief was to associate the role of Coca-Cola in the Bengali Festival feast of Durga Puja. The idea of feasting was combined with the overall campaign thought of "plate hopping" that featured different plates seen during Durga Puja along with lifestyle illustrations reminiscent of traditional Bengali art forms, such as that of Jamini Ray. We received 10x engagement, 5x organic reach and were covered by more than 20 publications - positioning the campaign as iconic. |
| English Translation: | OOH 1 - No room for FOMO time for Coke and Gondhoraj Chicken Momo. OOH 2 - Onboard and ready for Coke and Fish Kobiraji. |
| Company Credits: | Advertising Agency - Ogilvy, India |
| Company Credits: | Production Company - Hungry Films, Mumbai |
| Individual Credits: | Chief Creative Officer - India: Sukesh Nayak / Ogilvy |
| Individual Credits: | Chief Creative Officer - India: Kainaz Karmakar / Ogilvy |
| Individual Credits: | Chief Creative Officer - India: Harshad Rajadhyaksha / Ogilvy |
| Individual Credits: | Executive Creative Director: Sujoy Roy / Ogilvy |
| Individual Credits: | Group Creative Director: Arnab Manna / Ogilvy |
| Individual Credits: | Creative Director: Anuraag Bose / Ogilvy |
| Individual Credits: | Creative Director: Tushar Masurkar / Ogilvy |
| Individual Credits: | Associate Creative Director: Arindam Lahiri / Ogilvy |
| Individual Credits: | Associate Creative Director: Prasenjit Bera / Ogilvy |
| Individual Credits: | Copywriter: Rantideb Mujherjee / Ogilvy |
| Individual Credits: | Executive Chairperson & Chief Client Officer India: Hephzibah Pathak / Ogilvy |
| Individual Credits: | President: Nikhil Mohan / Ogilvy |
| Individual Credits: | Vice President: Divya Madhavan / Ogilvy |
| Individual Credits: | Account Executive: Ishita Hora / Ogilvy |
| Individual Credits: | Account Executive: Tasneem Loharchalwala / Ogilvy |
| Individual Credits: | Account Executive: Shubhita Chawla / Ogilvy |
| Individual Credits: | Chief Strategy Officer: Prem Narayan / Ogilvy |
| Individual Credits: | Vice President: Aditya Arora / Ogilvy |
| Individual Credits: | Vice President: Bala Sai / Ogilvy |
| Individual Credits: | Vice President: Abir Banerjee / Ogilvy |
