Regional Advertising
Regional Integrated Campaign
REGIONAL ADVERTISING (Regional Integrated Campaign)
JPG
MP4
1m:57s
Plate Hopping
Brand: The Coca-Cola Company
Client: The Coca-Cola Company
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Plate Hopping |
|---|---|
| Brand: | The Coca-Cola Company |
| Client: | The Coca-Cola Company |
| Entrant Company: | Ogilvy India |
| Description: | Every year, during Durga Pujo, millions of Bengalis in Kolkata hop across two things. One - 'Pandals' (Bamboo shelters housing Goddess Durga). And two, plates. This festival of feasts also witnesses chilled bottles of Coke being carried from pandal to pandal and from plate to plate. This film was created using Bengal's iconic Jamini Roy style of art as it traces a cherished journey across the festival where Coke quenches the thirst to celebrate Pujo right up to the very last drop. The creative idea was to bring alive a journey of a person's experiences during the festival as they move through the 5 days of festivity. A bottle of Coke is literally the witness to everything that happens during the festival and the narrative was woven around these nuanced experiences. The reach of this campaign was not just limited to India. It reached Bengali's across the world who celebrate Durga Puja in different countries and many communities shared the ad. We received 10x engagement, 5x organic reach and were covered by more than 20 publications - positioning the animated film as iconic. |
| English Translation: | Film Lyrics: With the festive ball waiting to drop Coke opens with a pop What will you eat Bhola, what is it... Let there be shopping. Let it be topping. A whole lot of binging Rolls, cutlets, treats and tarts That's how Pujo starts The rolled caps are popping There's noisy merrymaking And beating dhaaks and dhols. Roll bowl bowl bowl roll This pujo, this pujo, Let there be a feast this pujo. This pujo, this pujo "Where did your pair of slippers go?" "All pandal hoppers are requested to look after their own shoes and slippers" "Let's have chowmien" "Let's see the idol first" "Do you want some cold drink?" "I will have it if I get it." Step right up, step right in Gaze into eyes and look within. Take your love sick heart on a Ferris spin. Take a taxi all night and... Let light flood you clean. "It's dawn already" "Great feast, grand feast." Every day with Coke Great feast grand feast Boudi, take the plate away. Great feast, grand feast. Let there be another treat. |
| Company Credits: | Advertising Agency - Ogilvy, India |
| Company Credits: | Production Company - Hungry Films, Mumbai |
| Individual Credits: | Chief Creative Officer - India: Sukesh Nayak / Ogilvy |
| Individual Credits: | Chief Creative Officer - India: Kainaz Karmakar / Ogilvy |
| Individual Credits: | Chief Creative Officer - India: Harshad Rajadhyaksha / Ogilvy |
| Individual Credits: | Executive Creative Director: Sujoy Roy / Ogilvy |
| Individual Credits: | Group Creative Director: Arnab Manna / Ogilvy |
| Individual Credits: | Creative Director: Anuraag Bose / Ogilvy |
| Individual Credits: | Creative Director: Tushar Masurkar / Ogilvy |
| Individual Credits: | Associate Creative Director: Arindam Lahiri / Ogilvy |
| Individual Credits: | Associate Creative Director: Prasenjit Bera / Ogilvy |
| Individual Credits: | Copywriter: Rantideb Mujherjee / Ogilvy |
| Individual Credits: | Executive Chairperson & Chief Client Officer India: Hephzibah Pathak / Ogilvy |
| Individual Credits: | President: Nikhil Mohan / Ogilvy |
| Individual Credits: | Vice President: Divya Madhavan / Ogilvy |
| Individual Credits: | Account Executive: Ishita Hora / Ogilvy |
| Individual Credits: | Account Executive: Tasneem Loharchalwala / Ogilvy |
| Individual Credits: | Account Executive: Shubhita Chawla / Ogilvy |
| Individual Credits: | Chief Strategy Officer: Prem Narayan / Ogilvy |
| Individual Credits: | Vice President: Aditya Arora / Ogilvy |
| Individual Credits: | Vice President: Bala Sai / Ogilvy |
| Individual Credits: | Vice President: Abir Banerjee / Ogilvy |
