CRAFT - Film Craft (Direction)

Bhima Jewellers - Ages like Love - Bhima Jewellers - Bhima Jewellers JPG
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Bhima Jewellers - Ages like Love
Brand: Bhima Jewellers
Client: Bhima Jewellers
Entrant: Chalk and Cheese Films

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Bhima Jewellers - Ages like Love - Bhima Jewellers - Bhima Jewellers

Baby Blue Elephant

Entry Title: Bhima Jewellers - Ages like Love
Brand: Bhima Jewellers
Client: Bhima Jewellers
Entrant Company: Chalk and Cheese Films
Description: This one was interesting. Creating a portal of time inside a locker room based on a tradition that is dear to many Malayali households. People who prefer storing their jewellery in bank lockers and would land up in those rooms with sarees, days before an event, to select the right jewellery. I wanted to bring this to life with the idea of a daughter growing up, watching her mother do this every time. From fascination, she grows to adore these moments, which become chores as she steps into youth, to her trying hard to not become her mother. But time plays beautiful tricks - she comes back, now the custodian of tradition. She is her mother and that’s the beauty of this relationship. This needed me to create a sense of nostalgia in the imagery and also devise a way to light the jewellery. And that thought gave birth to the image on screen, the old film, overexposed with lights to emote. As the relationship deteriorates the light in the film changes. Its slowly loses its shine. Till the same light is brought back when the daughter opens the locker. A simple thought to capture this complex relationship’s pulse.
English Translation: മിന്നും പൊന്നഴകിൻ
വർണ്ണത്താൽ അണിയും
മഞ്ചാടി ചേലും നിൻ
തിങ്കൾ പുഞ്ചിരിയും

The glittering golden beauty of yours
Cloaked in vivid colours,
Your crimson glow
And shining moonlight smile.

ആനന്ദ ചെപ്പിൽ നിന്നെ കാക്കുമീ
വാൽ കണ്ണെഴുതി നാം
മഞ്ഞൾ നിറമുള്ള പൊന്ന് വെയിലിൽ
തമ്മിൽ കണ്ണാടി ആയി നാം

I keep you in the shells of ecstasy
And we draw elegant eye lines.
We become a reflection of ourselves
As the day shine in turmeric colours.

മിന്നും പൊന്നഴകിൻ
വർണ്ണത്താൽ അണിയും

The glittering beauty of yours
Cloaked in vivid colours,

മായുന്ന കിനവിലെ
മാറുന്ന മണ്ണ് പാതകളിൽ
ഒന്നും പറയാതെ എങ്ങോ നാം
പോയ് മറയവെ
എന്നാലും എന്തോ തമ്മിൽ നമ്മെ
ചേർക്കവെ

In the changing muddy paths
Of the waning dreams,
As we disappear
Not uttering a word,
Something mysterious
Hold us together, still.

കാലങ്ങൾ ഏറെയായ്
കാദങ്ങൾ ഏറെയായ്

It’s been ages and
We have crossed yonders.

എന്നാലും മാറാതെ
നാം കൈമാറിടും മിന്നുന്നീ താരം
നെഞ്ചോട് ചേർത്ത് പൊയീടാം

Yet the glazing(shining) star that we share,
Let’s embrace it..
Company Credits: Chalk and Cheese Films
Company Credits: Animal
Individual Credits: Director: Achowe
Individual Credits: DOP: Satchith Paulose
Individual Credits: Executive Producer - Zico & Neil
Individual Credits: Producer - Arkoday
Individual Credits: Production Design - Anita & Donald
Individual Credits: Costume Stylist - Indrakshi Pattanaik
Individual Credits: Casting Director - Gayathri Smitha
Individual Credits: HMU - Kiran Denzongpa, Kimberly Fuey
Individual Credits: Associate Director - Dhara Kanani
Individual Credits: DA - Ishan, Mehr, Mehak and Rutu
Individual Credits: 1st AD - Okeef
Individual Credits: Talent - Kani Kusruti, Faizah Mariam, Fehmin Gafoor, Aishwarya B, Jagruthi Radhakrishna, Sara Varghese
Individual Credits: Music & Vocals - Sagar Desai
Individual Credits: Sound Engineer - Tilak Goswami
Individual Credits: Editor - Nitesh Bhatia
Individual Credits: Vocals - T.P. Thulasimani & Shahabaz Aman
Individual Credits: Lyrics - Aromal Chekavar
Individual Credits: 2nd - Falguni Dhumde
Individual Credits: Line Producer - Dilip Sahoo
Individual Credits: Child Actor Coach - Shaun Williams
Individual Credits: Post Production Producer - Akash Kakade
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