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Mirchi Badli Kya?
Brand: Suhana Masala
Client: Pravin Masalewale
Entrant: Sideways

Blue Elephant

Entry Title:	Mirchi Badli Kya?
Brand:	Suhana Masala
Client:	Pravin Masalewale
Entrant Company:	Sideways
Description:	The most well-seasoned cooks rarely judge only by taste, but by aroma too. The objective was to communicate the distinctive aroma of Suhana Masala's new chilli masala to Gujarat. So we put two and two together and for its launch in Gujarat, we used a character central to most Gujarati homes...the baa.
Company Credits:	Sideways
Individual Credits:	Abhijit Avasthi - Co-founder
Individual Credits:	Sonali Sehgal - Co-founder
Individual Credits:	Nilay Moonje - Executive Creative Director
Individual Credits:	Sameer Sojwal - Executive Creative Director
Individual Credits:	Prashant Sinha - Creative Director
Individual Credits:	Vaibhav Patil - Creative Director
Individual Credits:	Deepika Narvekar - Art Director
Individual Credits:	Aakruti Bhatt - Junior Art Director
Individual Credits:	Kshipra Dubey - Junior Copywriter
Individual Credits:	Siddharth Mohanty - Senior Strategy Director
Individual Credits:	Amatulla Mukadam - Junior Strategy Director
Individual Credits:	Desiree D'Souza - Junior Strategist
Individual Credits:	Vanita D'Mello - Business Head
Individual Credits:	Ricky Barretto - Business Director
Individual Credits:	Farzaad Dastoor - Account Manager