Advertising
Outdoor
Traditional Billboards
ADVERTISING - Outdoor (Traditional Billboards)
JPG
MP4
2m:03s
Megh Santoor
Brand: Brooke Bond Taj Mahal
Client: Hindustan Unilever Limited
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Megh Santoor |
|---|---|
| Brand: | Brooke Bond Taj Mahal |
| Client: | Hindustan Unilever Limited |
| Entrant Company: | Ogilvy India |
| Description: | The 'Megh Santoor,' is a rain-powered musical billboard by Taj Mahal Tea, that celebrates the brand's 40-year legacy in Indian classical music. Combining 'Megh' (rainclouds) with 'Santoor' (an Indian instrument), the billboard plays the Raag Megh Malhaar, a symphony that celebrates the arrival of rain. For centuries, Maestros have played this Raag, but for the first time ever we let the rain itself perform the Raag - turning the inspiration into the artist. Another interesting thing about Raags is that they give the artists the freedom to improvise and create their own melody. Traditionally, the Santoor is played by lifting a mallet and striking the strings. To replicate this action for Megh Santoor, inspiration was drawn from the ancient Japanese water fountain, Shishi-Odhishi. Each mallet of Megh Santoor came with a rainwater container and each string was embedded with a note. When rain filled the containers, the mallets were lifted, and the water drained out, causing them to fall and strike the strings, producing musical notes. And the varying intensity of the rains helped create a new rendition, of the Megh Malhar every time it rained. |
| Company Credits: | Agency: Ogilvy India |
| Company Credits: | Production: Absolute productions |
| Company Credits: | Media agency: Rapport Outdoor Advertising Private Limited |
| Individual Credits: | Hephzibah Pathak – Executive Chairperson- Ogilvy India |
| Individual Credits: | Kainaz Karmakar - Chief Creative Officer - Ogilvy India |
| Individual Credits: | Harshad Rajadhyaksha - Chief Creative Officer - Ogilvy India |
| Individual Credits: | Sukesh Nayak - Chief Creative Officer - Ogilvy India |
| Individual Credits: | Fritz Gonsalves – Executive Creative Director |
| Individual Credits: | Jayesh Raut - Group Creative Director |
| Individual Credits: | Nirav Khant - Creative Director |
| Individual Credits: | Varun Sharma - Creative Director |
| Individual Credits: | Nikhil Mohan - Associate President |
| Individual Credits: | Shrenika Ajeet - Senior Vice President |
| Individual Credits: | Neville Katrak - Management Supervisor |
| Individual Credits: | Padma Bododekar - Account Director |
| Individual Credits: | Prem Narayan – Chief strategy officer |
| Individual Credits: | Karishma Gupta – Senior Vice President |
| Individual Credits: | Atman Pawar - Group Head |
| Individual Credits: | Ankur Garg: Associate Vice President - Rapport |
| Individual Credits: | Taufiq Qureshi - Music Consultant |
| Individual Credits: | Jaideep Duhaan - Director |
| Individual Credits: | Prafull Sharma – Executive Producer |
| Individual Credits: | Heli Ajmera - Producer |
