Advertising
Film
TV & Cinema > More Than 60 Seconds
ADVERTISING - Film (TV & Cinema > More Than 60 Seconds)
JPG
MP4
1m:43s
Red Label Social Network
Brand: Brooke Bond Red Label
Client: Hindustan Unilever
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Red Label Social Network |
|---|---|
| Brand: | Brooke Bond Red Label |
| Client: | Hindustan Unilever |
| Entrant Company: | Ogilvy India |
| Description: | Red Label shined a unique and interesting light on the power of a cup of tea as the original social network- uniting and engaging Indians across the country and the world since time immemorial. The film utilized cultural nuances of the Indian household in a beautiful manner, highlighting the parallels between the online world and the offline world, all fueled by tea. In doing so, it not only gained fame, praise and recognition for Red Label, but it was also shared far and wide, going viral on WhatsApp and circulated across Friends & Family groups around the world, showcasing the true power of Red Label as India’s original Social Network. |
| English Translation: | Who says you need the Internet for social networking? Look, Mrs. Masurkar has just sent a friend request to her new neighbors. And they accepted it immediately. Now let’s talk about likes. How many do you get? 100? 150? Damodar ji easily gets 1000 to 2000 likes every day. As soon as it starts raining, Atul's tea starts trending in the entire hostel. When it comes to sharing and reposting, nothing can compete with tea. And stories, once they start, there’s just no end to them. A hot cup of tea, is India's favorite social network. Isn’t it? BROOKE BOND RED LABEL #IndiaKaSocialNetwork |
| Company Credits: | Ogilvy India |
| Company Credits: | Little Lamb Films |
| Individual Credits: | Chairman, Global Creative & Executive Chairman, India: Piyush Pandey |
| Individual Credits: | Chief Creative Officers, India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak |
| Individual Credits: | Copywriters: Kainaz Karmakar & Harshad Rajadhyaksha |
| Individual Credits: | Executive Creative Director: Akshay Seth |
| Individual Credits: | Group Creative Director: Chinmay Raut |
| Individual Credits: | Sr. Creative Director: Sourabh Dubey |
| Individual Credits: | Chief Strategy Officer, India: Prem Narayan |
| Individual Credits: | Sr. Vice President: Karishma Gupta |
| Individual Credits: | Group Head Planning: Aatman Pawar |
| Individual Credits: | Planner: Kunjal Unadkat |
| Individual Credits: | Associate Vice President: Nikhil Mohan |
| Individual Credits: | Sr. Vice President: Shrenika Ajeet |
| Individual Credits: | Account Director: Padma Badodekar |
| Individual Credits: | Account Director: Radhika SR Bhatnagar |
| Individual Credits: | HUL Brand Team: Shiva Krishnamurthy, Sayan Bhattacharya |
| Individual Credits: | Production House: Little Lamb Films, Director: Nobin Dutta, Producer: Siddhi Bhopale, Creative Producer: Bauddhayan Mukherji |
