Advertising
Film
Topical Film Advertising
ADVERTISING - Film (Topical Film Advertising)
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MP4
3m:29s
Daughters of Piplantri
Brand: Astral Foundation
Client: Astral Ltd
Entrant: White Rivers Media
The First List
| Entry Title: | Daughters of Piplantri |
|---|---|
| Brand: | Astral Foundation |
| Client: | Astral Ltd |
| Entrant Company: | White Rivers Media |
| Description: | Before you start reading, we urge you to watch this AV - https://drive.google.com/file/d/15HgS_i5B1YQw3CnNmkOcoWFKTg2LHK4z/view?usp=drive_link On International Day of the Girl Child, through the ‘Daughters of Piplantri’ film-led campaign, we gave India her first sustainable eco-feminist model where we addressed two of India’s biggest issues: gender inequality and water stress. Piplantri, Rajasthan practises eco-feminism by planting 111 saplings for the birth of every daughter. Our campaign empowered the village with 6M+ litres of water per month, 13,000+ metres of pipelines through difficult terrain, and 5,000+ saplings to restore green cover. These efforts positively impacted: 400K+ trees, 10,000+ human lives, and 3,000+ livestock diversifying agricultural commerce and providing sanctuary to endangered flora and fauna. The film was also screened on the National Day of the Girl Child for numerous village leaders, as a call-to-action for them to adopt the Piplantri model for eco-feminist uplift. We launched Project ‘Vann Kiran’, offering rural communities education on eco-feminism, adopting Vasna Keliya, the first among 15 planned village adoptions. Our film's eco-feminist stance on gender inequality was lauded by the likes of Smriti Irani, Karishma Kapoor, Vijay Shekhar Sharma, and echoed by the likes of Times of India. |
| English Translation: | The video includes subtitles. |
| Company Credits: | Astral Foundation |
| Company Credits: | White Rivers Media |
| Individual Credits: | Kairav Engineer, Director, Astral Limited |
| Individual Credits: | Yogen Parikh, GM Marcom, Astral Limited |
| Individual Credits: | Jay S K Manager, Astral Limited |
| Individual Credits: | Aniket Dhuri, Manager, Astral Limited |
| Individual Credits: | Shrenik Gandhi, Co-founder and CEO, White Rivers Media |
| Individual Credits: | Mitesh Kothari, Co-founder and CCO, White Rivers Media |
| Individual Credits: | Bhushan Kadam, Creative Director - Art, White Rivers Media |
| Individual Credits: | Adrine D'mello, Creative Director - Strategy, White Rivers Media |
| Individual Credits: | Adarsh Loyal, Special Projects Creative Consultant, White Rivers Media |
| Individual Credits: | Viren Vesuwala, Lead - PR and Corporate Communications, White Rivers Media |
| Individual Credits: | Darrell Fernandes, Senior Vice President - Client Partnerships, White Rivers Media |
| Individual Credits: | Priyank Dattani, Group Head, White Rivers Media |
| Individual Credits: | Sachin Yadav, Senior Video Editor, White Rivers Media |
| Individual Credits: | Archit Agarwal, Creative Producer, White Rivers Media |
| Individual Credits: | Aniket Khade, Creative Specialist, White Rivers Media |
| Individual Credits: | Suraj Ghare, Assistant Manager, White Rivers Media |
| Individual Credits: | Myra Motwani, Senior Account Executive - PR and Corporate Communications, White Rivers Media |
| Individual Credits: | Noumin Sagar, Senior Content Writer - Corporate Communications, White Rivers Media |
| Individual Credits: | Nikhil Chaurasia, Account Executive - PR and Corporate Communications, White Rivers Media |
| Individual Credits: | Tushar Chouhan, Senior Copywriter, White Rivers Media |
