Advertising
Film

Necessary Not Accessory
Brand: Fastrack
Client: Titan Company Limited
Entrant: MullenLowe Lintas Group India

The First List

Entry Title:	Necessary Not Accessory
Brand:	Fastrack
Client:	Titan Company Limited
Entrant Company:	MullenLowe Lintas Group India
Description:	Sunglasses as a category has always been perceived as a fashion accessory that completes one’s look. A symbol of vanity, with the imagery and communication designed to make the sunglasses a part of a ‘look’, a mere style add-on. This campaign aimed to shift the narrative and reclaim sunglasses from the clutches of vanity. Through a series of 3 films, this campaign showcases the essential role sunglasses play in protecting our eyes from harmful UV rays and dust, reducing glare and improving visibility through polarisation. These quirky films showcase the ill effects of not using sunglasses and the hilarious results that follow. By featuring use cases ranging from biking to being directly under the sun’s glare, this campaigns showcases how sunglasses are a must have for anyone who wants to take care of their eyes and how they aid in functioning better. Thus reinforcing the idea that sunglasses are not just mere symbols of vanity but they are #NecessaryNotAccessory.
Company Credits:	MullenLowe Lintas Group India
Company Credits:	Titan Company Limited
Individual Credits:	Saumen Bhaumik
Individual Credits:	Maneesh Krishnamurthy
Individual Credits:	Srishty Bahl
Individual Credits:	Sonali Khanna
Individual Credits:	Adhith S
Individual Credits:	Arpan Bhattacharyya
Individual Credits:	Sameer Gupta
Individual Credits:	Channabasav Hawaldar
Individual Credits:	Kishore Subramanian