Advertising
Digital & Social Media
Social > Influencer Marketing
ADVERTISING - Digital & Social Media (Social > Influencer Marketing)
JPG
MP4
2m:20s
Rantfluencing Millions
Brand: McDonald’s India (North and East)
Client: CONNAUGHT PLAZA RESTAURANTS PVT. LTD
Entrant: DDB Mudra Group
The First List
| Entry Title: | Rantfluencing Millions |
|---|---|
| Brand: | McDonald’s India (North and East) |
| Client: | CONNAUGHT PLAZA RESTAURANTS PVT. LTD |
| Entrant Company: | DDB Mudra Group |
| Description: | For ages, McDonald’s has been crafting Famous Orders campaigns across markets- each one spotlighting a celebrity's unique personality to captivate fans. So, when Kartik Aaryan – a Bollywood heart-throb with 37.4 million adoring fans – joined the fold, we knew we needed something big to get the fans excited. Then, we struck gold. While Kartik already boasted a significant fanbase, a 7-minute long rant scene of his had an even bigger fan following, and to our surprise The Rant didn’t just get the fans excited but also got non-fans talking. That revelation sparked an audacious idea: a brand film turned into a rant, packaging turned into multiple rants, and our social feed turned into a zone where fans could rant back, making ranting the new endorsement language that got fans to say " I’m lovin’ it." |
| Company Credits: | DDB Mudra Group |
| Individual Credits: | Team DDB Mudra Group |
