Craft
Industry Craft

Wrapped In Rants
Brand: McDonald’s India (North and East)
Client: CONNAUGHT PLAZA RESTAURANTS PVT. LTD
Entrant: DDB Mudra Group

The First List

Entry Title:	Wrapped In Rants
Brand:	McDonald’s India (North and East)
Client:	CONNAUGHT PLAZA RESTAURANTS PVT. LTD
Entrant Company:	DDB Mudra Group
Description:	For ages, McDonald’s has been crafting Famous Orders campaigns across markets- each one spotlighting a celebrity's unique personality to captivate fans. So, when Kartik Aaryan – a Bollywood heart-throb with 37.4 million adoring fans – joined the fold, we knew we needed something big to get the fans excited. Then, we struck gold. While Kartik already boasted a significant fanbase, a 7-minute long rant scene of his had an even bigger fan following, and to our surprise The Rant didn’t just get the fans excited but also got non-fans talking. That revelation sparked an audacious idea: a brand film powered by Kartik ranting about his favourite McDonald’s meal. To bring it alive beyond the screens, we created special packaging, wrapping the Kartik Aaryan Meal in Kartik-style rants. Each item of the 4-piece meal carried its own quirky monologue, written to sound like words coming out of our superstar’s mouth. Not to go on and on and on about the packaging, but the 1.7 million Kartik Aaryan Meals we sold tell us that they really struck a chord with fans.
Company Credits:	DDB Mudra Group
Individual Credits:	Team DDB Mudra Group