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Padosi
Brand: Lamour Bakehouse
Client: Lamour Bakehouse
Entrant: 82.5 Communications

Blue Elephant

Entry Title:	Padosi
Brand:	Lamour Bakehouse
Client:	Lamour Bakehouse
Entrant Company:	82.5 Communications
Description:	Isn't it delightful when you can indulge in sweetness without fearing its damages? This is what Lamour Bakehouse proclaims on All India Radio about its sugar-free cakes.
English Translation:	Radio 1 – Padosi BOY: Hello Uncle! UNCLE: Hello! BOY: Hello aunty! UNCLE: What brings you here? BOY: Just come to seek your blessings uncle. But who thought I’d meet god even before I enter the temple. Ha ha ! UNCLE: (embarrassed) Please, what are you saying… BOY: You probably know about papa’s kidney operation. There is a need for Kidney transplant. But then we can’t ask strangers to donate their kidneys. (Uncle now sounds scared) Now if it was someone like you, who even at this age can stand all day, serving water to the thirsty, we wouldn’t have hesitated. (Uncle smiles but he is really scared) But uncle, the person also needs a heart to donate their kidneys. The whole town knows stories of your generosity. They call you Purushottam Raam behind your back. A being so selfless, with an ocean of compassion in your eyes, you are but a manifestation of Lord Raam himself. Aaahaha! We have many who we call neighbours, but we can’t turn to them for anything more than a bowlful of sugar or milk. But we have a connection of the heart. You know what they say, goodness has it’s own unique shine. By god!! As you walk in, the entire neighbourhood is lit up by the radiance of your being! It’s true. (Uncle now whimpers in fear) What I tell people is, there may be times when your own father turns away from helping you, but our Purushottam uncle will never let you leave empty-handed if someone comes to his doorstep seeking his help. Isn’t it uncle. Uncle, I’ve elevated you to being a god…please give me your blessings… and please be there on time tomorrow morning! UNCLE (really scared): Par beta meri kidney… BOY: aaa haa... You have such a large heart. I wouldn’t have refused your offer to donate your Kidney Uncle, but Papa’s Kidney transplant was successful. Which is why we have a pooja tomorrow morning. And all we want from you is for you to grace it with your presence. UNCLE(relieved) – Oh ha ha! Of course! MVO: The sweetness is the same, but without any harm. Sugar Free Cakes by Lamour Bakehouse, Dehradun. Order now!
Company Credits:	82.5 Communications Pvt Ltd
Individual Credits:	Mayur Varma
Individual Credits:	Anuraag Khandelwal
Individual Credits:	Sumit Ghildiyal
Individual Credits:	Vihar Patkar
Individual Credits:	Krishnendu Paul