Advertising
Digital & Social Media

Speed x boAt
Brand: boAt
Client: boAt Lifestyle - Imagine Marketing
Entrant: boAt Lifestyle - Imagine Marketing India

The First List

Entry Title:	Speed x boAt
Brand:	boAt
Client:	boAt Lifestyle - Imagine Marketing
Entrant Company:	boAt Lifestyle - Imagine Marketing India
Description:	Speed x boAt : An unexpected collab that blew the internet over! The World Cup is one of the biggest media opportunity. Making it the most advertising heavy topical event too. The intent was to break the clutter of traditional ads with 0 media spends. Rather than taking the traditional route of celebrity player collaborations, we got the biggest fan of cricket, an International YouTube sensation 'IShowSpeed' to INDIA for the very first time. That too during one of the craziest, media heavy event: The India v/s Pakistan World Cup. IShowSpeed has a massive followership of 40 Million globally, 21% of which is his Indian fanbase. Leveraging his live feed coverage of his authentic Indian experience along with his music partner boAt, we created the most consumed content piece on the internet during the world cup. The news of SPEED coming to India spread like wild fire, as paps, fans and the meme community followed and tracked every move. We made sure, that boAt didn't just bring him to India but was a constant part of SPEED's authentic Indian Experience. -71 Million+ Reach -3300% increase in user engagement -1675% uplift in brand Mentions -0 Rupees spent on any Media
Company Credits:	Imagine Marketing India
Company Credits:	White Rivers Media
Individual Credits:	Siya Wadhwan
Individual Credits:	Vedansh Kumar
Individual Credits:	Siddhant Bhutani
Individual Credits:	Hardik Taneja
Individual Credits:	Tanu Bhandari
Individual Credits:	Tanya Sharma
Individual Credits:	Manila Jolly
Individual Credits:	Hargun Ghai
Individual Credits:	Khushboo
Individual Credits:	Anusha
Individual Credits:	Aashna Sunayja
Individual Credits:	Komal Agarwal
Individual Credits:	Medhaj Mohta
Individual Credits:	Aman Gupta