Right the Song | Microsite

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Entry Title:	Right the Song \| Microsite
Brand:	boAt
Client:	boAt
Entrant Company:	boAt
Link To Website:	https://boat-aitem.vercel.app/
Description:	Right write The Song From A Item to Ai-tem This women's day, we Questioned some Questionable lyrics that have flooded Bollywood for a very long time. It was time to Object to the Objectification of women in songs. The honest truth: We are all guilty of grooving to them. Why? Lack of options. So, we blended the power of AI to create an innovative clean lyrics generator in 3 different languages- The 'AI-tem'. It's engineered to generate customised and contextual lyrics that steer away from objectification. The AItem generator was hosted on a microsite as well as a mobile site with a user-friendly interface. To take this messaging to the next level, we collaborated with multiple brands to bring out a series of billboards that aimed at defining the literal meaning of 'items'. And like every Bollywood song we added some 'masala' to the campaign with a hint of humor through our influencer collaboration with Aishwarya Mohanraj.
Company Credits:	Imagine Marketing India
Company Credits:	Owled Media
Company Credits:	ALTRD
Individual Credits:	Tanya Sharma
Individual Credits:	Vedansh Kumar
Individual Credits:	Aditya Srinivasan
Individual Credits:	Khushi Joshi
Individual Credits:	Aashna Suneja
Individual Credits:	Nikunj Goyal
Individual Credits:	Harsh Madan
Individual Credits:	Hargun Ghai
Individual Credits:	Siya Wadhawan