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Break Through Music | OOH
Brand: boAt
Client: boAt Lifestyle - Imagine Marketing
Entrant: boAt Lifestyle - Imagine Marketing India

The First List

Entry Title:	Break Through Music | OOH
Brand:	boAt
Client:	boAt Lifestyle - Imagine Marketing
Entrant Company:	boAt Lifestyle - Imagine Marketing India
Description:	World Music Day is all about celebrating great music irrespective of fame, label backing or media budgets. boAt decided to give emerging artists their big break by breaking the algorithm. As emerging artists found a new stage to showcase their talent as every media property turned into their big break. Through a series of tactical media buying paired with innovative technology we ensured that audience can collectively enjoy this music. We became the first Indian brand to Use QR art as the main design visual of our OOH billboards. We were also the first brand to give the voices of these emerging artists a platform. And, the first brand to give these artists their big break on a billboard- because well every artist aspires to be a 'billboard artist' one day. Our OOH acted as a medium for audiences to be able to scan the QR art that embodied the face of the artist, and be directly led to discover their musical masterpiece. In addition to this, we bought 100% share of voice on majority of the popular songs streaming on YouTube, during the World Music Day and ran ads promoting the said. Turning every break into their literal break.
Company Credits:	Imagine Marketing India
Individual Credits:	Siya Wadhwan
Individual Credits:	Tanya Sharma
Individual Credits:	Pariya Mehta
Individual Credits:	Ayushi
Individual Credits:	Hargun Ghai
Individual Credits:	Khushi Joshi
Individual Credits:	Manila Jolly
Individual Credits:	Astha Mathur
Individual Credits:	Nikunj Goyal
Individual Credits:	Komal Agarwal
Individual Credits:	Tanu Bhandari
Individual Credits:	Ashish Panwar
Individual Credits:	Aman Gupta