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Ganji Chudail x Netflix India
Brand: Netflix India
Client: Netflix India
Entrant: Youngun

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Entry Title:	Ganji Chudail x Netflix India
Brand:	Netflix India
Client:	Netflix India
Entrant Company:	Youngun
Description:	1. Ganji Chudail, a series created by Majedar Kahaniya, was originally created for kids. The series however found loyal viewership in the meme world and became a social media sensation 2. Parallelly, 2024 is being touted as a year of absurd collabs. Take Rihanna in Jamnagar for example. 3. Combining these insights, Younguns created a collab between Netflix India & Ganji Chudail to create buzz around their upcoming movie - Murder Mubarak 4. The video has nearly 6M views. 5. For instance, while 'What a wow aunty' & 'Aa jao dikha duga' real estate agent were national sensations, phenomenons like Dua Ke Papa, Arre Zubair & Ganji Chudail are usually limited to consumers or at the most admins of Memes Communities. 6. The collaboration with Ganji Chudail enabled Netflix to break that reach barrier through an industry-first content collaboration 7. With the deluge of content releasing on social media every single day, holding consumers' attention is a mammoth. Thus, creating a video that consumers actually wish to see led to the consumers actively seeking the video & consuming it.