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ADVERTISING - Film (Online & Social Films > Campaign - Series)
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UNPLASTIC INDIA - SOCIAL MEDIA ALARMS
Brand: THE TIMES OF INDIA
Client: THE TIMES OF INDIA
Entrant: VML INDIA
The First List
| Entry Title: | UNPLASTIC INDIA - SOCIAL MEDIA ALARMS |
|---|---|
| Brand: | THE TIMES OF INDIA |
| Client: | THE TIMES OF INDIA |
| Entrant Company: | VML INDIA |
| Title: | UNPLASTIC INDIA - SEAL SOCIAL MEDIA ALARM |
| Title: | UNPLASTIC INDIA - PENGUIN SOCIAL MEDIA ALARM |
| Title: | UNPLASTIC INDIA - TURTLE SOCIAL MEDIA ALARM |
| Description: | Even after the Government banned single-use plastics, India’s crisis worsened, with single-use plastics drowning the nation. The shocking reality of 9.4 million tons of annual plastic waste was suffocating marine ecosystems to the brink of disaster. With traditional methods of “Say No to Plastic” banners struggling to cut through the noise, it was time for someone to raise the alarm. India’s biggest changemaker, The Times of India, set out to instill a habitual change in the careless consumption of single use plastic products. With the #UnPlasticIndia campaign it unleashed three powerful image and video alarms that revealed in the most heart-wrenching way how the very act of opening a plastic bottle mercilessly kills marine creatures. The #UnplasticIndia movement that started by asking a small question in a big way brought about a behavioural change as over 500,000 Indians pledged to stop using single-use plastic in less than three months. While the campaign garnered over 71 million impressions in Social Media and reached more than 31 million users, it also resulted in beach clean-up drives in coastal areas across the country and was featured by the United Nations Environment Programme, for its nationwide impact. |
| Company Credits: | VML INDIA |
| Company Credits: | ILLUSION CGI STUDIO, BANGKOK |
| Individual Credits: | SENTHIL KUMAR, CCO |
| Individual Credits: | ARJUN MUKHERJEE, NCD |
| Individual Credits: | PURNAJYOTI KUNDU, SENIOR ART DIRECTOR |
| Individual Credits: | ANURAG ACHARYA, SENIOR CREATIVE DIRECTOR |
| Individual Credits: | DIPTANSHU ROY, SENIOR CREATIVE DIRECTOR |
| Individual Credits: | SOURISH MITRA, CREATIVE DIRECTOR |
| Individual Credits: | ANEEK RAY, CREATIVE DIRECTOR |
