Advertising
Film

Arbaaz Federer
Brand: Solana Grizzlython
Client: Solana Foundation
Entrant: Moonshot

The First List

Entry Title:	Arbaaz Federer
Brand:	Solana Grizzlython
Client:	Solana Foundation
Entrant Company:	Moonshot
Description:	The Solana Grizzlython ad featuring Arbaaz Khan cleverly capitalizes on his viral meme comparison to Roger Federer, turning a popular internet joke into a dynamic marketing strategy. By casting Arbaaz in a role that pokes fun at inspirational athlete ads, Solana demonstrates both cultural savvy and innovative branding. This ad effectively engages the audience with humor and relatability, while showcasing the brand's awareness of current social media trends. This strategy not only enhanced the ad’s visibility but also fostered a deeper connection with a digitally engaged audience, leading to significant online buzz and interaction. The campaign’s playful acknowledgment of the meme surrounding Arbaaz and Federer positions Solana as a brand that uses humor to create a memorable impact, integrating internet culture with advertising creativity.
Company Credits:	Agency: Moonshot
Company Credits:	Client: Solana
Company Credits:	Production Company: The Granfalloon
Individual Credits:	Writers: Tanmay Bhat, Devaiah Bopanna and Anirudh More
Individual Credits:	Director: Ankit Dahiya
Individual Credits:	Executive Producer: Rigved Siriah