Advertising
Film

MaxFresh - Doctor Sleep
Brand: Colgate MaxFresh
Client: Colgate Palmolive
Entrant: Brand David Communications

The First List

Entry Title:	MaxFresh - Doctor Sleep
Brand:	Colgate MaxFresh
Client:	Colgate Palmolive
Entrant Company:	Brand David Communications
Description:	Our mornings set the day’s tone and that is an undeniable universal truth. Sleepy mornings often end up becoming a recipe for goof-ups. We’ve all experienced it and probably also find it funny later. Colgate wanted to launch MaxFresh, a toothpaste with cooling crystals that kicks the sleep out of you and helps prevent early morning goof-ups. So we wrote a film that dives headfirst into the whimsical world of morning drowsiness, humorously capturing the quirky slip-ups that ensue when we're not fully awake. It unfolds with a comically groggy doctor lugging a full-sized bed on his back, a visual metaphor that resonates with the weight of morning fatigue. As he navigates his surroundings, his sleepy missteps draw attention from onlookers, painting a picture that's both amusing and endearing. Noticing things going out of hand, the senior nurse comes to his aid by offering him the new Colgate MaxFresh that wakes him up with a jolt of morning freshness and makes him fully alert and ready for surgery. This roller-coaster ride of exaggerated slip-ups along with the seamless blend of humor reinforces Colgate MaxFresh as the go-to solution for a lively start to the day.
English Translation:	I can't hear you, call me later. Good morning Doctor. Good morning Doctor. Doctor. Kidney Transplant? Appendix. I agree. Till you brush with Colgate MaxFresh, sleep wont leave your back. Its cooling crystals blow your mind with a burst of freshness. Ready for surgery? Please. Colgate MaxFresh. Wake up to freshness. .
Company Credits:	Brand David Communications
Company Credits:	Colgate Palmolive India Limited
Company Credits:	Early Man Film Pvt. Ltd.
Company Credits:	Wavemaker
Individual Credits:	Kainaz Karmakar - Chief Creative Officer - India
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer - India
Individual Credits:	Juneston Mathana - Executive Creative Director
Individual Credits:	Shiladitya Saha - Associate Creative Director
Individual Credits:	Virendra Saigaonkar - Senior Creative Director
Individual Credits:	Vishal Goswami - Associate Creative Director
Individual Credits:	Esha Datta - Senior Vice President
Individual Credits:	Faizan Shaikh - Management Supervisor
Individual Credits:	Manmohan Nandrajog - Group Account Manager
Individual Credits:	Divyang Pandya - Agency Producer
Individual Credits:	Gunjit Jain - Executive Vice President - Marketing
Individual Credits:	Anaswar Rajagopal - Marketing Director – Toothpaste (Family & Equity)
Individual Credits:	Priyanka Gandhi - Director Integrated Brand Experience Lead
Individual Credits:	Ankeeta Mishra - Marketing Manager
Individual Credits:	Priyam Kanchwala - Senior Integrated Media & Buying Lead
Individual Credits:	Ayyapa - Director
Individual Credits:	Anand Menon - Executive Producer
Individual Credits:	Milin Shah - Producer