Advertising
Press

Tested By Fans
Brand: MakeMyTrip
Client: MakeMyTrip
Entrant: Enormous

The First List

Entry Title:	Tested By Fans
Brand:	MakeMyTrip
Client:	MakeMyTrip
Entrant Company:	Enormous
Description:	If you think Homestays, you think of Airbnb. A global presence & the heft of a $100 billion-valuation was hard to beat for a miniscule-player like MakeMyTrip, who had moved from being a travel-aggregator to introducing Homestays. Capitalizing on the much-awaited World Cup, MakeMyTrip dug deep into the ethos of sports and found a niche- the traveling-band of superfans, sports-fanatics enough to book hospital-beds in the crunch for hotel-rooms. Our objective was two-fold–to promote awareness of the experience of MMT Homestays & Villas in the lens of the sports season; & get consumers to engage with MakeMyTrip in real-time during a high-decibel advertising season Leveraging this superfan-to-fan relationship, MakeMyTrip invited the world's most passionate cricket-superfans (Sudhir Chaudhary,Saravanan Hari,Sugumar,Gayan Senanayaka,and Shoaib 'Tiger' Bukhari) to test its homestays and villas. Campaign resulted in a large upswing in awareness for MakeMyTrip Homestays. Even during the most followed match of the World Cup, MakeMyTrip was trending at #1` on Twitter India. Fans booked MMT’s homestays using the coupon codes, resulting in a 25% uptick in shopper-growth. Once the dust had settled, MakeMyTrip saw positive sentiment for the brand grow to 85% positive-sentiment, with 750million+ impressions through earned PR cumulatively across traditional & digital media.
Company Credits:	Enormous
Company Credits:	MakeMyTrip
Individual Credits:	Ashish Khazanchi
Individual Credits:	Ankit Pathak
Individual Credits:	Daksh Haria
Individual Credits:	Abhijeet Patil
Individual Credits:	Swapnil Vinerkar
Individual Credits:	Neha Singh
Individual Credits:	Rahul Parbate