Experience & Engagement
Commerce

Are Those Neeman's Shoes Phone Hack
Brand: Neeman's
Client: Neeman's
Entrant: VML

Blue Elephant

Entry Title:	Are Those Neeman's Shoes Phone Hack
Brand:	Neeman's
Client:	Neeman's
Entrant Company:	VML
Description:	Brief: Neeman's, a shoe brand operating exclusively in the digital realm wanted to reach out to a larger audience. But they had limited funds for advertising. Solution: Our phones are always listening to us. They're silent observers - always attuned to our conversations and learning about our preferences and interests. Leveraging this technological insight, Neeman's decided to take a trip- literally. They hired two guys to wear Neeman's shoes and sent them across the country to shout the phrase "ARE THOSE NEEMAN'S SHOES?" in some of the busiest spots. All to ensure, everyone with a phone in the vicinity find themselves bombarded with Neeman's ads. Results 17% Rise in organic website sessions 20% Rise in brand search queries 19% Increase in organic conversions
Company Credits:	VML Delhi
Company Credits:	The Other Half Productions
Individual Credits:	Paul Nagy, CCO Asia Pacific
Individual Credits:	Mukund Olety, CCO India
Individual Credits:	Rohan Kumar, Group Creative Director
Individual Credits:	Kaustubh Basankar, Creative Director
Individual Credits:	Sandeep Juneja, Group Head
Individual Credits:	Tenzing Rigyal Tashi, Art Director
Individual Credits:	Rohan Kumar, Copywriter
Individual Credits:	Arjuna Gaur, Director
Individual Credits:	Yatin Gupta, Producer