Advertising
Film

Sab Khelenge - All Iss Well
Brand: Dream11
Client: SPORTA TECHNOLOGIES PRIVATE LIMITED
Entrant: Tilt Brand Solutions

The First List

Entry Title:	Sab Khelenge - All Iss Well
Brand:	Dream11
Client:	SPORTA TECHNOLOGIES PRIVATE LIMITED
Entrant Company:	Tilt Brand Solutions
Description:	Dream11 has a dominating mind and market share. We had to leverage IPL to continue to drive growth. In other words, make the elephant dance by breaking clutter and driving conversions. India is incredibly diverse, but two things bring Indians together – Cricket and movies. The biggest celebrities in India inevitably come from either cricket or movies. In the Dream11 film – Sab Khelenge (everyone plays), two universes collide with a meta-narrative. The film opens with a ‘Press Conference’ which has the ‘3 Idiots’ (A blockbuster box office hit that carved out a special place in India’s pop culture). In the press conference, the ‘3 Idiots’ (Aamir, Madhavan, and Sharman) proclaim their annoyance with the cricketers’ omnipresence in the advertising world, along with a declaration that they would be entering the cricketers’ domain on the field and attempt to topple them. This declaration was interspersed with rebuttals from key Indian cricketers (Rohit Sharma, Jasprit Bumrah, Hardik Pandya & others) egging on the ‘3 Idiots’ to go ahead with their proclamation and meet the cricketers on the field for a real showdown. This launch film was then followed by shorter films that brought alive these rivalries on the field.
English Translation:	Subtitling Done
Company Credits:	EarthSky Pictures
Individual Credits:	Shriram Iyer, Adarsh Atal , Rajiv Chatterjee, Pradhumn Acholia , Rishabh Ojha , Sirish Gudibande
Individual Credits:	Alok Mohanan, Ruzbeh Billimoria, Danesh Narang, Abhinav Shukla