Advertising
Film

Invisible Entrepreneur
Brand: Meesho
Client: Fashnear Technologies Private Limited
Entrant: DDB MUDRA GROUP

The First List

Entry Title:	Invisible Entrepreneur
Brand:	Meesho
Client:	Fashnear Technologies Private Limited
Entrant Company:	DDB MUDRA GROUP
Description:	The Challenge: Women in small town didn’t see themselves as entrepreneurs and hence didn’t see the potential Meesho could unlock for them  The Insight: When someone says ‘entrepreneur’, we paint a picture in our heads which is not how millions of grassroot entrepreneurs in India look. Thus invalidating their label as an entrepreneur. The Strategic Idea/Build: Breaking Bias in Business – Onboarding beyond the stereotypical ‘woman entrepreneur’ & bringing more women entrepreneurs into the ecosystem.   Bringing the Strategy & Idea to Life: Broke the bias by: Addressing the perception barrier   Equipping women with entrepreneurship skills RESULTS: 1. 62% increase in women sellers on Meesho 2. Brand imagery increase - "Makes me feel like I am progressing In life" • 9pp increase in TOMA • 11pp increase in 'Ever shopped' • 10pp increase in MOU 3. We successfully trained more than 30,000 women across more than 1000 SHGs 4.‘Class of 2023’ film got 10mn reach on social media, 1cr earned media value & 98% positive sentiment. More than 4.6 lakhs cumulative views of all digital assets
Company Credits:	DDB MUDRA GROUP
Individual Credits:	Team DDB Mudra Group