Journey through artscapes

CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)

JPG

MP4 1m:40s

Entry Title:	Journey through artscapes
Brand:	Hyundai
Client:	Hyundai Motor India Limited
Entrant Company:	Innocean Worldwide Communication Pvt. Ltd.
Description:	Hyundai has been in India for over 26 years now. Despite that, it is still seen by many as a foreign brand. To make people see it as distinctly Indian, the cars were made a part of 12 traditional Indian art forms, created by local artists, with each artwork capturing a story, a ritual, a celebration, or local geographies. The cars and the people are represented as integral to the story and the design. The primary audience are the general population that have shown an interest in buying a Hyundai car. They are mostly young, upwardly mobile, and hold on to India's culture with a lot of pride. The secondary audience are the internal stakeholders - the employees, vendors, and dealers. While they see Hyundai as a vehicle of choice and a respected brand, it is important that they also see it as Indian. The making: https://www.hyundai.com/in/en/hyundai-story/calendar2024.html
Company Credits:	Floating Canvas Company
Company Credits:	Hyundai Motor India Limited
Individual Credits:	Pulak Bisht
Individual Credits:	Ranjan Nautiyal
Individual Credits:	Rajat Sharma
Individual Credits:	Rishap Verma