Advertising
Film
Topical Film Advertising
ADVERTISING - Film (Topical Film Advertising)
JPG
MP4
1m:21s
SRK's Big Birthday Surprise for Jawan!
Brand: Netflix India
Client: Netflix India
Entrant: Kulfi Collective
The First List
| Entry Title: | SRK's Big Birthday Surprise for Jawan! |
|---|---|
| Brand: | Netflix India |
| Client: | Netflix India |
| Entrant Company: | Kulfi Collective |
| Description: | Birthday Jawan ka, gift sab ke liye! Shah Rukh Khan’s blockbuster hit ‘Jawan’ was scheduled to release on Netflix on his birthday, November 2nd 2023. With this campaign, our objective was to ride the wave of love that SRK receives every year on his birthday, and position Netflix as THE destination to watch Jawan. We aimed to capitalise on SRK’s immense fandom and create an unforgettable moment for his fans on 'SRK Day'. Conceptualised and produced by Kulfi Collective, the promo simulated a playful negotiation between SRK and Netflix executives, echoing the theme of Jawan and the charm of SRK himself. The negotiation culminated in the announcement of Jawan's release at midnight on SRK's birthday, positioning it as a gift from King Khan to his devoted followers on Netflix! The messaging also talked about the extended cut, which added to the audience’s excitement. The promo was released at midnight on Nov 2nd, announcing that Jawan was now streaming on Netflix! It earned 10M organic views within the first 24hours of release and 23M organic views within the first week. Jawan went on to become the 'most watched film in India' in the first 2 weeks of launch on Netflix! |
| Individual Credits: | Akshat Gupt, Co-founder & CCO Kulfi Collective, Director |
| Individual Credits: | Manoti Jain, COO, Kulfi Collective |
| Individual Credits: | Parikshit Vivekanand, Senior Creative Director, Kulfi Collective |
| Individual Credits: | Nimisha Nair, Associate Creative Director, Kulfi Collective |
| Individual Credits: | Kalpit Damania, Executive Producer, Kulfi Collective |
| Individual Credits: | Sunny Dixit, Executive Producer- Operations, Kulfi Collective |
| Individual Credits: | Prachi Vasant, Account Director, Kulfi Collective |
| Individual Credits: | Supratika Nemani, Sr. Account Lead, Kulfi Collective |
| Individual Credits: | Brand Team: Utkarsh Goel, Keshav Laddha, Kanika Unnikrishnan, Thomas Joseph |
