Craft
Film Craft

The Impossible Choice
Brand: St. Jude ChildCare Centres India
Client: St. Jude ChildCare Centres India
Entrant: Hungry Films LLP

Blue Elephant

Entry Title:	The Impossible Choice
Brand:	St. Jude ChildCare Centres India
Client:	St. Jude ChildCare Centres India
Entrant Company:	Hungry Films LLP
Description:	St. Jude’s India ChildCare Centres is an exemplary institution that provides free-of-charge shelter and holistic care to children who are undergoing cancer treatment along with their families. This commercial aims at creating awareness of this institution by using a compelling story - of a warden who has to choose between two children, both suffering from cancer, with meagre backgrounds because the warden has only one bed to offer. Hence, the impossible choice.
English Translation:	VOICE OVER: This is Warden Pillai. He hates his job. In his hands are two files. But he can choose only one. The first is Sunil, who has Lymphoma. The other is Deepa, who has Lukemia. But Warden Pillai can choose only one. Deepa loves the monsoon because that’s when lichis are in season. And heart-shaped candies are Sunil’s favourite. But Warden Pillai can choose only one. Deepa has a higher chance of survival. But Sunil is an only child. Deepa’s father works as a security guard. Sunil’s parents are labourers at a brick kiln. But Warden sir can choose only one. They both came to the city for free cancer treatment, but have no money left to live in the city. These files are their last hope. Warden Pillai hates his job. Because he can choose… only one. SONG LYRICS: Oh the apple of my eyes Between this girl and boy, who do i choose Would you understand if i say? The dilemma in my mind Oh Lord, show me the way Throw light on this
Company Credits:	Hungry Films LLP
Company Credits:	Ogilvy India
Individual Credits:	Mahesh Gharat
Individual Credits:	Dharam Valia
Individual Credits:	Linesh Desai
Individual Credits:	Subhajit Mukherjee
Individual Credits:	Anushri Kulkarni