Craft
Film Craft

Roz Kuch Naya
Brand: Zee5
Client: Zee5
Entrant: Hungry Films

Blue Elephant

Entry Title:	Roz Kuch Naya
Brand:	Zee5
Client:	Zee5
Entrant Company:	Hungry Films
Description:	ZEE5, a prominent Indian streaming platform, introduced its content brand manifesto through a compelling film reflecting shifts in modern viewers' mindsets. Departing from traditional notions of 'settling down,' the film celebrates the fluidity in life choices, showcasing individuals exploring diverse paths and dimensions. Titled 'Roz Kuch Naya Bante Raho,' the film employs a sculptor's journey as a metaphor, depicting the constant evolution and multiplicity within each person. Actor Manoj Bajpayee's narration adds depth, echoing the theme of embracing diversity and creative expression. The film encourages viewers with inspiring lines like "Behte Raho, Aakaar Lete Raho, Roz Kuch Naya Bante Raho" (Keep flowing, keep evolving, keep creating something new every day). Ending with the thought-provoking question "Aaj Kya Banoge?" (What will you become today?), it prompts reflection on personal growth and exploration. The use of Bajpayee's handwriting at the outset reinforces the connection between the manifesto and the artist, highlighting his journey of pushing creative boundaries.
Company Credits:	Hungry Films LLP
Company Credits:	Sideways Consulting
Individual Credits:	Vijay Sawant
Individual Credits:	Dharam Valia
Individual Credits:	Mahesh Gharat
Individual Credits:	Vipul Indulkar
Individual Credits:	Subhajit Mukherjee
Individual Credits:	Jignesh Jhaveri