Craft
Film Craft

The Game of Life
Brand: ICICI Lombard
Client: ICICI Lombard
Entrant: Hungry Films

Baby Blue Elephant

Entry Title:	The Game of Life
Brand:	ICICI Lombard
Client:	ICICI Lombard
Entrant Company:	Hungry Films
Description:	ICICI Lombard, an Indian insurance company, has introduced a groundbreaking campaign centered around gamification. The initiative aims to redefine the concept of life insurance by integrating gaming elements into its offerings. Through this innovative approach, ICICI Lombard seeks to engage customers in a more interactive and personalized manner, departing from traditional insurance marketing strategies. The campaign leverages gamification to educate consumers about the importance of life insurance and the various options available, while also making the process of understanding and purchasing insurance policies more enjoyable. By blending gaming elements with insurance products, ICICI Lombard aims to appeal to a broader audience, particularly younger demographics accustomed to digital engagement. This move reflects the company's commitment to embracing technological advancements and adapting to evolving consumer preferences in the insurance sector.
Company Credits:	Hungry Films
Company Credits:	Ogilvy India
Individual Credits:	Vijay Sawant
Individual Credits:	Dharam Valia
Individual Credits:	Jignesh Jhaveri
Individual Credits:	Chirantan Bhatt
Individual Credits:	Rishabh Agarwal