KYOORIUS CREATIVE AWARDS
- Film
(Online Films > 15 to 30 Seconds)
Exam Morning Basket
Brand: MilkBasket
Client: MilkBasket
Entrant: BBDO India
Baby Blue Elephant
Entry Title:
|
Exam Morning Basket |
Brand:
|
MilkBasket |
Client:
|
MilkBasket |
Entrant Company:
|
BBDO India |
Description: |
Imagine competing with the pioneers of the online shopping category, who ruled it for 2 years and had Bollywood superstar Sharukh Khan endorsing them. We could never go head to head with them! Instead we targeted mornings. Focusing on having a peaceful sorted morning where there was no panic due to shortage of groceries. Because our app allowed you to add items till midnight, whenever you remembered, and get delivery by 7 am. We became no 1 in our target markets within 4 months with 15% market penetration and 70% conversion from offline users. All this without any Bollywood Superstars! |
Company Credits: |
BBDO INDIA |
Company Credits: |
MILKBASKET |
Individual Credits: |
Krishna Mani |
Individual Credits: |
Nikhil Mahajan |
Individual Credits: |
Jazryk Gill |
Individual Credits: |
Neha Bhatia |
Individual Credits: |
Snigdha Malhotra |
Individual Credits: |
Pranav Kapur |
Individual Credits: |
Yatish Talvadia |
Individual Credits: |
Ashwini Kumar |
Individual Credits: |
Ashna Goel |