Kyoorius Creative Awards
Film Craft
Production Design
KYOORIUS CREATIVE AWARDS - Film Craft (Production Design)
JPG
MP4
1m:39s
Taste so intense
Brand: Cadbury Bournville
Client: Mondelez India Foods
Entrant: Good Morning Films
Baby Blue Elephant
| Entry Title: | Taste so intense |
|---|---|
| Brand: | Cadbury Bournville |
| Client: | Mondelez India Foods |
| Entrant Company: | Good Morning Films |
| Description: | Bournville, a legacy dark chocolate brand was ready to launch its new proposition. One that would set it apart from the competition with a single message - it is the most intense experience. The shift from ‘not so sweet’ to ‘truly intense’ needed to tell a story that really demonstrated the idea. The story simply shows that even the smallest bite of Bournville, gives you the most intense experience. Here, a girl in a plane takes a bite and a regular activity like seat belt signs coming on because of mild turbulence, becomes an intense experience of an Oh-My-God we’re crashing! Except none of it is true. The chocolate is just so intense that it makes everything else intense. In the film, we take the viewer through the journey of the eater. From bite to realisation. Telling them that each bite makes you experience hilt of every emotion. Because Bournville is truly intense. The intensity of scenario was recreated without special effects or computer graphics or even a moving set. The edge of the seat drama was captured live through handheld operation of the camera and lighting. And a hysterically screaming director egging the cast on to deliver a believable performance |
| Company Credits: | Good Morning Films |
| Company Credits: | Ogilvy, India |
| Individual Credits: | Director: Shashanka Chaturvedi |
| Individual Credits: | Producer: Robin D'Cruz |
| Individual Credits: | Executive Producer: Vikram Kalra |
| Individual Credits: | Cinematographer: Satchith Paulose |
| Individual Credits: | Production Designer: Manisha Khandelwal |
| Individual Credits: | Colorist: Anri Adler |
| Individual Credits: | Casting Director: Gayathri Smitha |
| Individual Credits: | Post Producer - Manish Dabhole, Bharat Arote |
| Individual Credits: | Sound Engineer: Tilak Goswami |
| Individual Credits: | Offline Editor: Oswin revaredo |
| Individual Credits: | Online: Abhijeet Debnath |
| Individual Credits: | CG: Fhoa |
| Individual Credits: | Voice Over: Richard Ashwell |
| Individual Credits: | Chief creative officers, India: Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, |
| Individual Credits: | VC & CCO INDIA - Hephzibah Pathak |
| Individual Credits: | President and Head of Office, Mumbai and Kolkata: Hirol Gandhi |
| Individual Credits: | Deputy Planning Head, India: Ganapathy Balagopalan |
| Individual Credits: | Sr Executive Creative Director: Neville Shah |
| Individual Credits: | Creative Team: Karthik Krishnan, Minal Phatak, Saurabh Chaudhary, Nidhi Netravalkar, Pranavi Jai, Trish Thakur, Prajakta Athavale |
| Individual Credits: | Associate President - Maninder Bali |
