Kyoorius Creative Awards
Creative Use Of Media
Use Of Traditional Media > Use Of Outdoor
KYOORIUS CREATIVE AWARDS - Creative Use Of Media (Use Of Traditional Media > Use Of Outdoor)
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MP4
2m:05s
Why Is This A Swiggy Ad
Brand: Swiggy
Client: BUNDL Technologies Pvt Ltd
Entrant: Talented
Baby Blue Elephant
Entry Title: | Why Is This A Swiggy Ad |
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Brand: | Swiggy |
Client: | BUNDL Technologies Pvt Ltd |
Entrant Company: | Talented |
Description: | A week before Diwali, Swiggy dropped an intricately designed, cryptic creative over Social, OOH & Print across India. The image was filled with dozens of clues, easter eggs, pop-culture references & an avatar of Swiggy’s beloved advertising icon: ‘Gulab Jamun Uncle’. All with a simple question - Why Is This A Swiggy Ad? – an elaborate yet simple thought experiment designed to tap into India's (already existing) everyday Swiggy subconscious. Swiggy went wild featuring the ‘craziest-can’t-believe-I-didn’t-think-of-this’ theories on their social, replying in real-time to each theory stirring the pot, getting users to break their heads for answers, and at one point - 700,000+ people discussing the ad on a livestream. Was there even a right answer? Winning theories were revealed over an 18-minute video all while establishing what everyone kind of realised by then - If it made you think of Swiggy, it’s a Swiggy ad. By simply making users 'live the spirit of Diwali' - to get together, discuss, laugh, ponder and have a blast with a 'Swiggy ad' as an excuse, #WITASA became Swiggy's most successful user-generated campaign, & India's most searched question on Google for 3 days! |
Company Credits: | Talented |
Company Credits: | Web Dimension |
Company Credits: | Stonk Studios |
Company Credits: | Stonk Studios |
Company Credits: | Memetics Media Private Limited |
Individual Credits: | Aabhaas Shreshtha Amith Nair Aaliya Sheikh Balaji Padmanabhan Gautam Reghunath Karthik Nambiar Leena Gupta Manish Joseph PG Aditiya Prashant Gopalakrishnan Pooja Manek Ritam Mukherjee Sanket Audhi Teresa Sebastian Varun Khiatani |
Individual Credits: | Nishikant Palande |
Individual Credits: | Web Dimension Kalpit Dwivedi - Creative Technologist Ram Pratap Singh - Developer & Programmer Sachin Kaushik - Lead Developer Sameer Mohammed - Developer & Programmer Vishal Singh - Developer & Programmer |
Individual Credits: | Swiggy : Ashish Lingamneni Sneha Elizabeth John Saurabh Nath Viren Noronha |
Individual Credits: | Memetics : Aman Hussain Saksham Jadon |
Individual Credits: | Stonk Studios : Anshika Sharma Nikhil Jain Vinay Jain |