Kyoorius Creative Awards
Social

Whose Horseman Is It Anyway?
Brand: Swiggy
Client: BUNDL Technologies Pvt Ltd
Entrant: Swiggy

Blue Elephant

Entry Title:	Whose Horseman Is It Anyway?
Brand:	Swiggy
Client:	BUNDL Technologies Pvt Ltd
Entrant Company:	Swiggy
Title:	Whose Horseman Is It Anyway Case Film
Title:	Whose Horseman Is It Anyway Case Board
Title:	Whose Horseman Is It Anyway Story
Description:	When a viral video of an unknown 'Swiggy delivery boy' riding a white horse in heavy Mumbai rains blew up on social, the internet demanded answers and the countdown began. How did Swiggy manage to beat the clock, budget and internet to capitalise on one of the greatest topical campaigns of the year? In an age where virality is now pre-planned and engineered, the food delivery app managed to lean in to the actual truth i.e. WE DON'T KNOW WHO THIS GUY IS, HELP US FIND HIM, to kickstart a worldwide (web) search for the mystery horseman. A search that garnered the brand over 250 million in organic reach, a 6900% boost in positive conversation and 30 lakhs worth of earned PR. All this for a budget of ZERO. But, the biggest win of the campaign? We actually found the horseman and horse. The latter's name was Shiva.
Company Credits:	Stonks Studios LLP
Company Credits:	Swiggy
Company Credits:	Youngun
Individual Credits:	Viren Noronha
Individual Credits:	Shyamashree D'mello
Individual Credits:	Prateek Bajpai
Individual Credits:	Abhijit P
Individual Credits:	Nikhil Jain
Individual Credits:	Vinay Jain
Individual Credits:	Ashish Lingamneni
Individual Credits:	Sneha John Elizabeth
Individual Credits:	Tirtharaj Biswas
Individual Credits:	Shreya Tingal
Individual Credits:	Anshika Sharma
Individual Credits:	Akshita Agrawal
Individual Credits:	Aadil Muhammad
Individual Credits:	Sandesh Rayal