Kyoorius Creative Awards
Branded Content & Entertainment

#TestedLikeSamsonite - Rukmini Vijayakumar
Brand: Samsonite India
Client: Samsonite India
Entrant: Enormous

Blue Elephant

Entry Title:	#TestedLikeSamsonite - Rukmini Vijayakumar
Brand:	Samsonite India
Client:	Samsonite India
Entrant Company:	Enormous
Description:	The property #TestedLikeSamsonite was coined to draw a direct parallel between the rigours tests the bags go through with the struggles of human lives. The bags before reaching out to the audience are tested under extreme six parameters like impact, jerk & lift, tumble, overload, mileage and humidity. The same is with the struggle’s humans face in their lives and conquers all that life throws at them. Hence, we tested the bags in most authentic ways like freezing it, dropping it from the height more than that of Eiffel tower, replacing it as a gym instrument, making it the center of art as well.
Company Credits:	Enormous
Company Credits:	Samsonite
Individual Credits:	ashish khazanchi