KYOORIUS DIGITAL AWARDS - Creative Use Of Data (Real-Time)

Demystifying Stock Trading Through Cricket - RKSV Securities Pvt Ltd - Upstox JPG
Demystifying Stock Trading Through Cricket - RKSV Securities Pvt Ltd - Upstox MP4 2m:26s

Demystifying Stock Trading Through Cricket - Upstox
Client: RKSV Securities Pvt Ltd
Entrant: Mindshare

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Demystifying Stock Trading Through Cricket - Upstox - RKSV Securities Pvt Ltd

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Entry Title: Demystifying Stock Trading Through Cricket
Brand: Upstox
Client: RKSV Securities Pvt Ltd
Entrant Company: Mindshare
Description: 2020-2021 was a black-swan period yet stock markets got bullish - attracting investor interest. For Upstox, one of the newest online-trading platforms, this was a 1-pie many spoons fix. In a flux of competition, Upstox had to build salience & trials.

Task – showcase product ease through 'It’s EASY!', Start Karke Dekho’
TG - Speaking to males 25-40 NCCS AB, Invested in traditional means like FDS and MFs

Consumer insight: To convey ease of Upstox, we used a language that is understood across India, Cricket. The most complex jargons and charts around Cricket are easily deciphered, this became our bedrock to build a common thread with Stock Markets, treating ‘PLAYERS LIKE STOCKS’.

Idea: Upstox Cric-Index, a first of its kind REAL-TIME Stock-Market like INDEX helped users experience an analogy of TRADING through CRICKET. The Index rated each cricketer through 50+ parameters and mapped their ROIs towards teams, LIKE STOCK MARKET.
Company Credits: Mindshare - India
Individual Credits: Ajay Mehta
Individual Credits: Subhamay Mukhopadhyay
Individual Credits: Makarand Nadkarni
Individual Credits: Ruchir Bajoria
Individual Credits: Jugal Kathuria
Individual Credits: Kartik Prakash
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