KYOORIUS ADVERTISING AWARDS - Experience & Activation (Contests & Games)

The Protest Match - Global ESports - Global ESports JPG
The Protest Match - Global ESports - Global ESports MP4 2m:00s

The Protest Match - Global ESports
Client: Global ESports
Entrant: Dentsu Creative Services (India)

Share:
The Protest Match - Global ESports - Global ESports

Baby Blue Elephant

Entry Title: The Protest Match
Brand: Global ESports
Client: Global ESports
Entrant Company: Dentsu Creative Services (India)
Description: August 2021. Taliban takes over Afghanistan and bans women from playing cricket. Everyone wanted to fight against it, so we gave them that chance through world’s first e-protest game.
Global Esports presents the Protest Match. On 3rd of April, when ICC Women’s World Cup Finals were taking place for real, we gave the Afghani Women Cricketers a chance to play virtually. As a sign of protest. We replicated every player to the last detail and made them play the finals that never happened.
When the word spread; gamers, esports influencers & cricket lovers joined in support, booked their slots on the microsite and livestreamed their games. Our gaming protest took to the primetime news. The 19-hour gameplay was viewed by 12,90,200 people, reached 74,55,213 users and garnered earned media worth INR 92,39,700.
And while we weren’t able to get the ban lifted, we still managed to get the team a chance to play for real.
Company Credits: Dentsu Creative India
Individual Credits: Amit Wadhwa - CEO, Dentsu Creative India
Individual Credits: Ajay Gahlaut - Group CCO, Dentsu Creative India
Individual Credits: Heeru Dingra - CEO, isobar Group
Individual Credits: Aalap Desai - Chief Creative Officer, isobar & Taproot India
Individual Credits: Sanjeev Anand - COO, Perfect Relations
Individual Credits: Rahul Vengalil - Managing Partner, isobar India
Individual Credits: Jyotsna Dash Nanda - Branch Director, Perfect Relations
Individual Credits: Pragati Rana - Senior Vice President – Strategy
Individual Credits: Anadi Sah - Executive Creative Director, isobar India
Individual Credits: Rohit Mukherjee - Senior Creative Director, isobar India
Individual Credits: Nitish Sarkar - Digital Production Head, isobar India
Individual Credits: Sreejita Chakraborty - Senior Creative Director, isobar India
Individual Credits: Prashant Lodaya - Associate Vice President, isobar India
Individual Credits: Rumi Behramkamdin - Director, Account Management, isobar India
Individual Credits: Varun Sekar - Manager, Brand Strategy, isobar India
Individual Credits: Shanu Jain - Regional Head, Planning & Strategy, WATConsult
Individual Credits: Creative Team: Mayuri Patil, Nitin Dhumal, Abhinav Kumar, Niharika Malhotra
Individual Credits: Film and Digital Production Team - Taj Ali, Kanav Gupta, Reuben Hnamte, Chitiz Shandilya
Individual Credits: Pratik Shringi - Lead – Innovations, isobar India
Individual Credits: Avinash Tiwari - Regional Head, Tech, WATConsult
Individual Credits: Web Developer - Asmita Rane, Senior Web Developer and Pranali Patil, Senior Web Developer,
AwardsEngine Logo